In this episode of Small Business Origins, host John Kelley welcomes sales expert Walter Crosby from the Sales and Cigars Podcast and Helix Sales Development. Walter dives deep into the world of sales strategies, the intricate dynamics of sales teams, and the essential mindset needed to thrive in business. They share insights on the importance of culture, leadership, and personal development in driving sales success.

• The connection between personal experiences and professional success.
• The significance of sales skills and mindset for entrepreneurs.
• Strategies for establishing a productive work environment and cultivating team culture.
• Identifying the real issues within a sales process rather than jumping to solutions.
• The importance of setting realistic expectations and understanding client needs.

• “Experience is the name I give to my mistakes.” - Walter emphasizes how learning from failure shapes future success.
• Work-Life Balance: Both John and Walter discuss the necessity for time freedom and how it directly impacts personal life and professional satisfaction.
• Sales Dynamics: Walter discusses how mediocrity within teams can hinder overall performance and the importance of having the right people in place to drive success.
• Custom Solutions: Instead of offering generic training, Walter focuses on identifying specific problems to create tailored solutions for clients.

• Walter Crosby: "You need to be the salesperson that that prospect needs you to be."
• John Kelley: "If you enjoy what you do, truly enjoy it. If it fulfills you and brings you joy inside, then you're not working."
• Walter Crosby: “Mediocrity kills performance across the board.”

• 00:00 - Intro Music and Introduction
• 00:32 - John Kelley introduces Walter Crosby
• 02:18 - Icebreaker question about unlimited vacation
• 10:40 - Discussion on work-life balance
• 19:40 - Walter shares his entrepreneurial origin story
• 32:06 - Strategies for successful sales leadership
• 46:43 - Importance of aligning values and expectations in business
• 55:01 - Insights on personal branding and sales strategy

• Walter Crosby's Book: Sales Integrator - Learn how to ensure your sales team is effectively integrated into your organization.
• Sales and Cigars Podcast - Find episodes featuring discussions on sales strategies, personal growth, and more.
• Connect with Walter on LinkedIn: Walter Crosby's LinkedIn and website.

Other Links:

John The Marketer

Sponsor (Wingman)

Beefy Marketing (Start Your Own Podcast)

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