Building The Brand
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Building The Brand
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A proposito di questo titolo
A beautiful website that doesn't convert is just expensive art. Craig and Caitlin get into the gap
between looking good and actually driving action, covering CTA button contrast, trust signals,
the three-second window you have to prove your site is worth someone's time, and why testing
one thing per page beats throwing every widget on your homepage at once.
What we cover:
● Why a contrasting CTA button color matters more than most business owners realize
● The grayscale hack: how to check if your design works for people who see color
differently
● Trust signals that actually move the needle: reviews, video, live chat, and knowing when
to use each one
● "World building" and why brand consistency across platforms buys you extra seconds of
attention
● The case against pop-up overload and what to do instead
The One Thing: Pull up your website on your phone right now. Can you see what you want
someone to do? If you can't, neither can they. Test one trust signal or conversion element per
page, track the results, and iterate from there.
Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist.
New episodes dropping soon. Follow Vibe Marketing wherever you listen to podcasts.