What do you do when 90% of your business disappears overnight?

In this episode of Riding the Big Wheel, host Michelle sits down with Sonia Dumas, digital marketing strategist, crypto consultant, and founder of Income Inbox, to talk about reinvention, resilience, and creating new opportunities in a tech-driven world. Sonia opens up about how the 2020 pandemic forced a career pivot that ultimately led her to the world of blockchain, Bitcoin, and AI-powered sales strategy.

She shares how she learned to invest, how she turned experimentation into income, and why crypto isn’t just about currency, it’s about access, ownership, and freedom. Whether you're curious about digital assets, navigating change in your own career, or just want to future-proof your income strategy, this episode is packed with insight, energy, and practical advice.

#Entrepreneurship #CryptoStrategy #DigitalMarketing #AIinBusiness #Podcast

• (00:00:00) - Riding the Big Wheel
• (00:00:57) - Interview
• (00:01:46) - How I Got Involved in Crypto
• (00:08:06) - Steve Ballentine: Early Investors in Tech
• (00:12:01) - Dovish on Crypto: '
• (00:14:05) - Have You Spent Enough On Investing?
• (00:16:41) - Have Airbnb and VRBO Canned Up the Boutique Hotel Business
• (00:19:40) - Direct Bookings
• (00:25:13) - I Don't Think LinkedIn Is Becoming the Next Facebook
• (00:30:35) - LinkedIn: The Organic Ad Formula
• (00:32:12) - What They're Calling Quiet Luxury
• (00:33:07) - Oprah Winfrey on Her Personal Life
• (00:33:30) - Getting Out Of the Big Wheel
• (00:39:04) - Where Do You Fit In In the Digital World?
• (00:41:16) - Stay Ahead of the Change
• (00:43:26) - 3 Big Will Moments For You
• (00:49:02) - Take a Year Off to decompress
• (00:52:41) - Sony Dumont on LinkedIn
• (00:53:22) - Slow Down: What's Your Vision?