Building Better CMOs and Marketing Leaders copertina

Building Better CMOs and Marketing Leaders

Building Better CMOs and Marketing Leaders

Di: MMA Global / LightningPod
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A proposito di questo titolo

 Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles. Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com©️ MMA Global Economia Gestione e leadership Management Marketing Marketing e vendite
Episodi
  • Get Specific About Marketing Results with Matt Lieberman

    Get Specific About Marketing Results with Matt Lieberman
    Apr 15 2026
    All marketers have to find the balance between subjective feelings and objective metrics, and Cooley's Matt Lieberman is no exception. As the elite law firm's Chief Marketing and Business Development Officer, and the former CMO of PwC, Matt says the professional services industry comes with unique challenges and high stakes. That means he sometimes has to challenge coworkers on the value of certain activations, or the language they use. "I joke at Cooley that one of the things that we're really good at here is using adjectives," he says. "When I say how was an event or what was a piece of content, they say it was amazing. It was awesome. It was excellent. And I don't mean to be flippant, but I was like, can you please tell me what 'amazing' or 'awesome' mean?" Today on Building Better CMOs, Matt and Greg talk about the "ongoing journey" of integrating data into a legacy business culture; how professional services firms and their partners can better communicate their value to clients; and why, in your career, "it's often good to take a step laterally down ... in order to get to the next step where you want to get to." Chapters: 0:00 Introduction 2:37 From Hollywood Creative to Business Consultant 4:53 Cooley and Law Firm Marketing 7:01 The Evolution of Professional Services Marketing 8:51 The Challenges of Marketing for Individual Partners 13:17 Turning Regulations into Client Insights 15:46 Differentiating Firm Personalities and Culture 19:53 Career Advice: Running To vs. Running From 24:43 Being a Lifelong Student in B2B Marketing 29:52 Upskilling Teams Through "Infinite Learning" 33:14 Aligning Marketing Strategy with Firm Goals 37:09 Moving Beyond Vanity Metrics 43:02 Advanced Personalization and Targeting 49:17 The Impact of AI on Marketing Full transcript⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Rate and review the podcast⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Matt's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Greg's LinkedIn
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    57 min
  • Build Something or Fix Something with Instructure CMO Armin Molavi

    Build Something or Fix Something with Instructure CMO Armin Molavi
    Feb 4 2026
    Armin Molavi spent 20 years working in agencies before transitioning to client-side marketing at Hilton, then building a successful fractional CMO practice serving private equity-backed companies. Currently, he's the CMO at Instructure, which makes the ubiquitous learning management system Canvas."25 years of B2C, and this is my very first B2B gig, so I've been learning a lot," Armin says. "What's the saying? Like drinking from a fire hydrant?"But at a fundamental level, he explains, B2B is not so different from what he's spent most of his career doing."At the end of the day, I have to convince people that if they give up their budget for what I have to sell, it's going to make their life better at work," he adds. "That's what marketing is."Today on Building Better CMOs, Armin and Greg Stuart discuss what marketers should know about working with private equity firms, why agencies and clients both need to be better partners to each other, and the life-changing career advice he received from Kellyn Kenny. They also discuss why marketers need to drop the jargon and start connecting their work to enterprise value if they want a seat at the table. ⁠⁠⁠⁠⁠Full transcript⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Rate and review the podcast⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Armin's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Greg's LinkedIn
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    59 min
  • Following People & Finding Purpose with Snap CMO Grace Kao

    Following People & Finding Purpose with Snap CMO Grace Kao
    Jan 21 2026
    Grace Kao has served as a marketing leader at some of the most influential consumer tech companies of our time, including Yahoo, Pandora, Instagram, Spotify, and now Snap, where she is the CMO. But one of the most important things for her career growth has been following people, rather than job titles. "You want to go to a company that you believe in the company values, but believing in the people and understand that the people have the same values as you do, that has always been important to me," she says. Today on Building Better CMOs, Grace and Marketing + Media Alliance CEO Greg Stuart talk about the power of marketing to mindsets instead of demographics, and the advice from her mom that still guides her today: don't be afraid to fail. They also discuss what marketers can learn from Gen Z's entrepreneurial creativity, the upcoming relaunch of Snap's AR glasses Specs, and CEO Evan Spiegel's "shots to goal" philosophy. ⁠⁠⁠⁠Full transcript⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Rate and review the podcast⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Grace's LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Greg's LinkedIn
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    53 min
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