What happens when growth turns the business you wanted into a job you no longer recognize?

Lisa Somers joins me for an honest conversation about building Marketplace Superheroes with her brother, navigating a million-dollar debt, and learning that there is almost always another solution, even when the numbers feel overwhelming.

Lisa shares how she moved from psychology training into entrepreneurship, why she eventually chose a lean team over a large corporate-style structure, and what makes a family business work without damaging the family relationship. We also talk about therapy, confidence, the people you call when a problem feels enormous, and why human connection matters even more in an AI-heavy world.

In this episode, you'll hear:
▪️ How Lisa found her way into entrepreneurship without a business degree
▪️ The hard lessons that came from bad business deals and major debt
▪️ Why agency and problem solving matter more than having every answer
▪️ How Lisa and her brother divide roles and protect their relationship
▪️ Why bigger is not always better when you are designing your business
▪️ What authentic connection looks like when so much content is automated

Connect with Lisa:
Marketplace Superheroes
Instagram

Free resources:
Go Live Get Paid training
Free companion guide

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