Build a Business, Not a Job: An Interview with Saby Sattler
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Build a Business, Not a Job: An Interview with Saby Sattler
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In this episode of the Arborist Growth Podcast, Graeme Knight sits down with Saby Sattler, an arborist of 18+ years across Europe, New Zealand, and Canada, and now Director of Sales at ArboStar.
Saby shares hard-won lessons on what separates thriving tree companies from those just scraping by: knowing your real numbers, building systems instead of dependencies, and competing on reputation rather than price. We dig into his journey from firefighter to climber to tech, why "busy" doesn't mean "profitable," and how the right systems can give owners their life back.
Whether you run a one-crew operation or 40 crews, there's something here for you.
⏱️ In this episode:
- The biggest pricing mistake owners make.
- Why the cheapest company is first to disappear.
- Building a business that runs without you.
- Pen-and-paper vs. modern systems.
- Why professionalism wins clients (not your rigging).
- What's next for the industry and AI.
📬 Connect with Saby Sattler:
LinkedIn: https://www.linkedin.com/in/saby-sattler/
Learn more about ArboStar: https://arbostar.com
🎧 Subscribe for more conversations on growing your arborist business.
Visit ArboristGrowthPartners.com to connect or learn more.