Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) copertina

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Di: David Hooper
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 Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.Big Podcast Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • What Makes Forgettable Podcasts Bingeable

    What Makes Forgettable Podcasts Bingeable
    Jan 22 2026
    What separates a forgettable podcast from a bingeable one? David dives into the secrets of great content, writing strategies, and connecting with your audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Launch with 25 episodes: binge culture hackDitch vague intros ... cold opens hook fastSegment secrets: radio's "Demo Derby" grabs sponsorsWrite podcast titles that earn obsessive clicksGet specific ... paint mind-pictures, win loyaltyOnly one call-to-action: avoid "Aesop's Donkey" paradoxSpeak insider language—create envy and exclusivity Why You Should Listen Why launching with 25 episodes could make listeners binge on your podcast like hungry wolves at a steakhouse (while competitors starve for attention)The one segment-creation secret David Hooper used to land a syndicated radio show (and big-name sponsors—no fame required)How "cold opens" hypnotize your audience before they even know what hit them—and why skipping them costs you loyal fansThe simple segment structure formula that can make your content irresistible—even if you've never written a script beforeHow strong endings can create addiction ... forcing your audience to always want "one more episode" (Netflix wishes they knew this ... just kidding, they probably DO know it)The one mistake in podcast intros that drives listeners away before you finish saying, "How are you, Brenda?""Fuel for Thought" ... how a single phrase can make you the king of your audience's mind (and keep them begging for more)The dark art of descriptive writing: make listeners "see" your show, even if you record in a 5x8 closet (envy for your production secrets … triggered)Why vague promises sabotage your authority—and exactly what to say so people obey your every call-to-actionHow to make your episode titles scream "click me!" ... the spam-ad trick listeners can't resist (lust for content activated)The sneaky difference between clever headlines and clear headlines—and why going "general" is for losers who want to fade into obscurityHow knowing your audience's lingo gives you power ... and instantly separates insiders from outsiders before the first word is spokenThe "Aesop's Donkey" curse: why giving listeners too many choices leaves your podcast starving for attention ... and how to flip it in your favorHow to reframe any segment for TOTAL CONTROL over who falls in love (or rage) with your podcast ... no apologies neededThe secret that's been hiding under your nose: why polarizing content drives the true fans wild … and sends the sheep running (control the market by speaking only to the wolves) Episode Timestamps [00:01:35] What separates forgettable podcasts from bingeable ones—and why launching with 25 episodes might change everything[00:06:13] How a last-minute idea in a pitch meeting landed a syndicated radio show and got big sponsors onboard[00:09:07] Why "it depends" is the enemy of good podcast advice—and what you should say instead[00:10:49] The dirty secret behind headlines that "earn the click"—and how edgy, specific segments build cult audiences[00:13:06] How a scandalous 90s club band taught David Hooper the secret to making any niche irresistible—even Christian acts[00:14:04] The difference between clever and clear podcast titles, and why being too funny might actually lose you listeners[00:17:25] Why using your audience's secret language instantly separates insiders from outsiders—and makes your podcast irresistible to the right crowd You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    23 min
  • Core Podcasting Mic Skills

    Core Podcasting Mic Skills
    Jan 10 2026
    Master the five essential on-mic skills every podcaster needs, from hosting and interviewing to storytelling and voice control, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why "one-trick podcasters" get left behindOutsmart big studios: master every podcast skillNPR advice that flops for independentsBe the hired gun clients envy and chaseIgnore "radio land" and make listeners feel chosenRambling guests? Here's how to wrestle controlDeath, dedication, and the power of pacing Why You Should Listen Why mastering "core on-mic skills" gives you instant status and respect — even if you're a complete unknownHow to make your podcast so binge-worthy, your competition will be green with envy (while their own listeners defect to you!)The embarrassing mistake smart podcasters STILL make on interviews (and how it kills growth… are you guilty?)Do you secretly lust after the power to control every conversation? Learn the pacing trick that puts you in commandHow to turn any guest — even ramblers and narcissists — into pure podcast gold (with a Jedi-level redirect tactic)The glutton's way to churn out episodes fast… without ever needing a guest again (you'll never be hungry for content)The dirty little secret NPR won't tell you about podcast production — and why ignoring it could keep you brokeHow the oldest active podcaster hacked her way to total creative independence (learn what she refused to outsource!)The one "get in, get good, get gone" formula that will make your show addictively efficient — most hosts NEVER do thisHow the dark art of monologuing gives you total control and audience loyalty (even if you think you ramble too much)Use the envy-triggering skill of storytelling to have listeners glued to your every word — longing for the payoffThe 3-part "parking lot moment" method for crafting stories people can't turn off (even after arriving home)Why the voice-control technique used by radio legends like Casey Kasem gives you seductive authority on the mic (and how to steal it)Strategic silence: The forbidden trick that makes every word sound richer — and your rivals sound like frantic amateursWhy developing these podcasting skills lets you outlast, outplay, and out-earn even the most well-financed shows (power is yours, no matter your gear or budget) Episode Timestamps [01:25] "This guy was amazing. Had one of those movie trailer voices … but that was all that he had." — The brutal truth about relying on talent alone in podcasting.[02:35] "A lady from NPR… She's giving a presentation … and says, 'Well, that's really for your producer.'" — A hilarious real-life moment revealing how out of touch even big media pros can be with indie podcasters.[05:12] "You are a part of that sustainability. You have to be able to continue to show up…" — The overlooked secret behind keeping your podcast alive when most fade out.[07:52] "This is an episode for you. I am talking to you. I don't say… 'All my fans listening.'" — Why the personal touch matters more than ever (and what old-school radio still gets wrong!).[10:03] "Are you doing it? You go in with an agenda, ten questions … you go into that next thing without responding to what's happening." — The embarrassing interview mistake even top podcasters make—and how to avoid it![13:40] "Monologuing is weird, so you're going to have to practice it. But if you want to be a powerful podcaster, you need to get better at it." — The daring challenge: Hold attention solo, no guests, no music.[16:13] "You're going to lose your ability to sustain … to take a deep breath and go on and on … I could do that forever because I work on my breath control." — The voice control secret that separates pros from amateurs (and what smoking can teach you about podcasting longevity). You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    28 min
  • Returning After a Long Break: What Happens?

    Returning After a Long Break: What Happens?
    Dec 24 2025
    Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibilityMicro-fame: win an award with only 50 votesAwards hype: open doors, but hollow insideQuit for years? Return with even more powerFeel like a beginner again ... and winOld podcast kings return: threatened or inspired?Your fans crave glory too ... give it to them Why You Should Listen The hidden reason winning podcast awards can make your audience obsessed with you (and how to exploit it for massive loyalty)Why most awards are "vanity metrics" — and the sneaky little trick to use them for big-time credibilityThe under-the-radar method to game nearly any awards system (without breaking a single rule)"Best None of the Above"? How targeting obscure categories can make you a legendWhat elite podcasters do to turn tiny wins into doors flung open ... while you're still begging outsideHow to use jealousy to make your fandom fight for your honor (and skyrocket your reach overnight)The Cinderella story: coming back to podcasting after years in the abyss (Are you doomed or destined for a comeback?)Want a tribe who worships every word? Learn the community-building move that'll make your podcast listeners ravenous for moreThe one mistake fresh podcasters make when chasing awards (and how you can profit from their failure)Why the rules of podcasting have changed forever (and how industry dinosaurs will never see you coming)The real secret to regaining power after you've disappeared from the scene (and how to turn your absence into envy-fueled advantage)Why your rusty "return" is your most powerful superpower ... if you remember this one thingHow seasoned hosts quietly outmaneuver the young hotshots ... with less effort and a bigger paydayThe hidden cost of burning yourself out (and why laziness just might lead to long-term podcasting power)The quickest way to get your confidence and voice back (plus a little-known daily ritual almost no podcast coach will tell you about) Episode Timestamps [00:01:47] How winning podcast awards is actually more about community building than personal achievement (and how few votes it really takes to win!)[00:02:10] The untold story of how a niche Renaissance Festival band topped the global charts thanks to a "Lord of the Rings" tune (and what it reveals about gaming online popularity)[00:04:46] The eye-opening truth: It might only take five votes to become an award-winning podcaster ... and how one "crappy" album cover won five times![00:07:00] The secret behind accepting an award in an empty arena—how one podcaster created viral excitement by live streaming his own victory.[00:08:52] The Christopher Cross "curse" ... why the Best New Artist Grammy went from a shrine to a closet, and what it teaches you about chasing external validation.[00:13:00] How coming back to podcasting after years away makes you a different (and potentially better) creator, and why embracing that transformation is your secret edge.[00:20:18] The real reason podcasters get stuck after a break: feeling like a beginner again, and David Hooper's battle plan for getting your groove (and confidence) back faster than you think. You want these links ... Subscribe to Big Podcast PlaybookSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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    25 min
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