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Build Your Salon with Phil Jackson

Build Your Salon with Phil Jackson

Di: Build Your Salon with Phil Jackson
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Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!Build Your Salon with Phil Jackson Economia Gestione e leadership Leadership
  • How to Get Salon Clients Back After the Summer
    Sep 11 2026

    Running a business is hard when you face Salon lost clients and need to get them back into your chair quickly. This episode gives you practical steps to stop the bleeding and rebuild your numbers fast.

    Group Clients by Service Frequency
    Stop using one single rule for everyone in your book. Use different time intervals depending on what service they buy most often. For example, keep nails at three weeks while facials or massages might happen every four to six weeks. This avoids blunt rules that ignore how much each customer usually spends.

    Persist Until They Opt Out Or Die
    Keep sending emails and invitations repeatedly because one message is rarely enough. You must stop only if the client unsubscribes or if they have sadly passed away. Do not give up after a single try just because you did not get an immediate reply back. Your persistence shows them that you still care about their relationship with your brand.

    Contact Personally With Voice Or Message
    Do not just rely on cold emails when trying to win a lapsed customer back. Call the phone or send a voice note to ask what is going on in their life. If you cannot call them personally, send a message that mentions something special they like about your studio. An assistant manager recently booked many people by simply picking up the phone and asking how things were.

    Offer High-Discount Incentives For Regaining Loyalty
    Standard small discounts like ten percent will often fail to bring back someone who trusts another place now. If a client has been visiting a rival salon five times, you need to offer twenty percent or fifty percent off. You might even offer the service for free if you must disrupt their pattern of spending elsewhere immediately.

    Perform Outreach On A Regular Monthly Schedule
    Check your stats and act on them ideally once every single month without delay. Waiting too long allows time to slip away that you cannot get back easily later. If monthly is impossible for your team, aim to do it every seven or eight weeks at the very least. Doing this only once a quarter leaves too much time open for people to forget about you completely.

    Remember that Phil Jackson taught us that consistent effort leads to great results in any field. Build Your Salon helps you turn those efforts into real growth today. Visit buildyoursalon.com to start your own success story now.

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    12 min
  • How to Survive Your Busiest Salon Quarter (Without Burning Out)
    Sep 7 2026

    When Salon Planning for Autumn is needed because business drops hit hard in late November, you must study your past reports to find the pattern. In this episode you will learn exactly how to stop panicking and start preparing so you can run a smoother salon all year round.

    Review Weekly Takings Before You Decide
    Do not just look at monthly totals when checking your history. Instead, examine your weekly takings from your salon software system to see where the money falls off early. Use this research time during a morning to spot problems like half term breaks before they hurt your profits too much.

    Maximise Revenue During Your Busy Weeks
    Decide ahead of time how you will handle the weeks that are busiest for your business. Check who is booked off for annual leave and arrange cover for every desk so work keeps moving. Consider asking apprentices to give extra overtime or bringing in young staff to help you avoid being too tired to eat a proper meal.

    Avoid Cheap Last Minute Marketing Tactics
    Never try to fix your promotion with deals made only three days before the event happens. Writing emails and sorting posts properly early on makes you look professional instead of like a bargain basement shop. Good marketing feels real when it is ready in advance rather than cobbled together at the last minute like lead balloons.

    Prepare Cash Flow for Christmas Stock Needs
    You must plan your cash needs now to buy extra stock before the Christmas rush begins entirely. Arrange payment for Christmas packs and any support hours you require during this very busy period right away. This forward thinking stops you from worrying about running out of money when customers arrive at your door.

    Set Strict Boundaries To Escape The Solo Trap
    Solo owners often say yes to everything in September which leaves them wrung out by late November. Plan your energy now by deciding exactly what requests you will accept and which ones you must refuse. Managing your time this way ensures you stay healthy and happy when the rush finally hits.

    Stop stressing over seasonal dips and learn how to build a resilient business that grows with the changing weather. Head to Phil Jackson and Build Your Salon today to get more advice, or visit buildyoursalon.com for your next step forward.

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    10 min
  • Salon Loyalty That Works (Phil Ingram)
    Sep 4 2026

    Getting Salon loyalty right is the main way to stop losing money on new clients. You will learn how to keep customers coming back for good.

    Don't Just Buy A Shovel
    Loyalty tools are like a shovel that you must actually use to dig a hole. Owning the platform is not enough because it sits there until you pick it up and work with it every day. Your success depends on your active effort to engage people with these schemes right now.

    Reach More People Than Before
    Digital push notifications get four out of ten taps from your customers. This number is much higher than the ten percent of people who open your regular emails. You can use this new channel to send urgent offers that people actually see and read on their phones.

    Stamp The Right Things
    You should not give stamps for haircuts because prices stay the same year after year. Instead, award points for buying retail products or taking optional add-on services like conditioning treatments. These choices help you protect your revenue margins while rewarding clients who buy more than just a cut.

    Get Started In Five Minutes
    An independent retailer can launch their own loyalty program in just five minutes without expensive software. You can display your brand logo directly on customers' phones through the partner network today. This quick setup lets you start building valuable relationships without waiting for complex integrations to finish loading.

    Make The Math Work For You
    It costs a lot of money to get a new customer in your chair for the first time. Your loyalty plan must generate enough profit over their life to be several times that original cost. If the total value is not much higher than the start-up expense, you are simply breaking even or losing cash.

    Remember that Phil Jackson built his empire by focusing on building real relationships rather than chasing quick wins. He started with nothing and created a thriving business through hard work and smart choices. You can do the same thing today by visiting buildyoursalon.com to begin your journey. Start applying these simple lessons to your shop floor right now and watch your profits rise steadily each month.

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    46 min
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