A strong personal brand is not about chasing fame. It is about making sure the online version of a founder matches the authority she has already earned offline.

In this episode of Her Table, Her Rules, Juliet Peters welcomes Jaclyn Romo, brand and content strategist, for a conversation about personal branding, visibility, online authority, social media, AI, and why founders can no longer afford to hide behind the business. Jaclyn shares how building a cosmetics brand taught her the power of showing the person behind the product and how that experience led her into helping business owners build stronger personal brands.

Jaclyn also explains why business owners do not need to act like influencers online. Instead, their content should reflect their credibility, speak directly to their audience, and help the offline version of their authority match what people see online.

If you're a founder who has been "hiding behind the business" instead of showing up as its authority, this episode will show you how to close that gap.

Tune in to this episode of Her Table, Her Rules: Build Your Personal Brand That Stands Out with Jaclyn Romo and learn how to make your online presence finally match the authority you've already earned.

Jaclyn Romo is a Scottsdale-based brand and content strategist who helps founders and industry experts turn their offline credibility into online authority. She got her start in Los Angeles building Jaclyn Taylor Cosmetics from the ground up, generating $100,000 in its first 30 days and going on to work with the Grammys, Cardi B, and Selling Sunset. That experience led her into personal branding, where she's since worked alongside names like Ryan Serhant, Jesse Itzler, Elena Cardone, and Gary Vaynerchuk. Today, Jaclyn is the founder of The Brand Authority Intensive and creator of the Iconic Premium Brand Framework, helping high-performing leaders build personal brands that reflect their actual level of success. In 2025 alone, she worked with 277 clients, conducted 624 brand audits, and supported over eight figures in client results.

Connect with Jaclyn Romo:

Website: https://www.jaclynromo.com/

Instagram: https://www.instagram.com/jaclyntromo

Facebook: https://www.facebook.com/jaclynromo

Tiktok: https://www.tiktok.com/@jaclyntromo

Youtube: https://www.youtube.com/@jaclyntromo

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

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