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If you’re scaling a team and the drag from one low performer is slowing everything down, this conversation will give you the clarity and language you need. I’m joined by Brett Hoogeveen: trained engineer, former healthcare executive, startup investor, and co-founder of Better Culture, a firm trusted by leaders from fast-growing startups to Fortune 500 companies.

We explore the real reason culture becomes a bottleneck as you scale, and why protecting your high performers is one of the fastest ways to build better leaders, elevate team performance, reduce burnout, and remove the friction that keeps your agency from moving at the speed you need.

Brett shares the top-down and bottom-up frameworks his team uses inside hundreds of organizations, including why removing toxic behaviors accelerates growth, how to strengthen manager consistency, and the simple cultural systems that compound into sustainable results. If you’re committed to a healthier, more energized agency in 2026, this episode will give you the playbook.

If you’d like to follow Brett’s work or explore the tools he mentioned, you can connect with him on LinkedIn or visit betterculture.com. He also created a resource for this audience — the People Leader Checklist — available at betterculture.com/catalytic

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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