Bricks, Belonging & Human Behaviour PlayBook: 27 lessons in real estate development
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Bricks, Belonging & Human Behaviour PlayBook: 27 lessons in real estate development
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Based on an extensive white paper titled "Bricks, Belonging, and Human Behaviour in Real Estate," written by Michelle de Havilland, CEO of BlackGate and founder of MD Coach, from her 25 years of global property development experience. The document argues that successful real estate development hinges on understanding fundamental human psychology, specifically the need for belonging and safety, rather than just focusing on architecture and finance. Michelle presents 27 lessons across three parts—Fundamentals, Contemporary Shifts, and Emerging Challenges—emphasising that developers must design for the actual, evolving needs of diverse occupants, such as single women, solo dwellers, single parents, and remote workers, often ignored by traditional, standardised building models. Crucially, the paper stresses that failing to account for cultural nuances, emotional sustainability, and ethical design practices leads to commercial failure and poorly performing communities.