In this episode of Brewing Talks, we dive into the dynamic world of digital content with Saugata Bagchi, Global Head – Digital Content, Martech at Tata Communications. From the evolution of content strategies to the impact of emerging technologies, Saugata shares insights on how brands can stay ahead in a fast-changing digital landscape. Tune in for expert perspectives on the future of content and marketing innovation.

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.
The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy

See omnystudio.com/listener for privacy information.

In this thought-provoking episode of Brewing Talks, host Madhulika sits down with C Lekha, an Independent Corporate Communication Consultant, to explore the evolving dynamics between artificial intelligence and human intelligence.

As AI-driven tools reshape industries, the conversation delves into:

• The impact of AI on corporate communication and content creation
• Can AI truly replace human intuition, creativity, and emotional intelligence?
• Ethical considerations and the future of AI-human collaboration

Join us as we navigate the fine line between technology and human touch, uncovering insights that will shape how we work, communicate, and innovate.

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.
The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy

See omnystudio.com/listener for privacy information.

This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry.

They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brands, the effectiveness of current strategies, and the importance of storytelling in advertising.
They assess Jaguar's recent rebranding efforts and discuss gender stereotypes, concluding with the need for innovative and inclusive approaches in automotive advertising.

CHAPTER MARKERS

(00:00) - Introduction
(01:20) - Evolution of the Automotive Industry (From Ambassadors & Fiats to Electric Mobility)
(03:26) - Changing Customer Preferences (EVs Beyond Just a Fad)
(07:02) - Advertising & Messaging Trends (Lack of Environmental Focus)
(08:12) - History of Automotive Advertising in India (Maruti 800, Tata & Bajaj’s Role)
(14:20) - The Power of Emotional Storytelling in Ads
(16:37) - Critique of Current Automotive Advertising (Lack of Creativity & Differentiation)
(25:49) - Impactful Content & Advertising Strategies (Lessons from Porsche & Datsun)
(30:21) - Jaguar’s Rebranding Strategy (Does It Work?)
(42:02) - The Electric Car Movement (Has Demand Plateaued?)
(44:49) - Brand Building Done Right (BMW Films & Kia’s Strategy)
(47:45) - The SUV Boom (Are They All Real SUVs?)
(53:03) - Breaking Gender Stereotypes in Auto Advertising
(57:03) - Women’s Growing Role in the Automotive Industry
(63:12) - Conclusion

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.
The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy

See omnystudio.com/listener for privacy information.