Brendan Bartley, GM Bathtub Gin, co-owner Hello Hello, co-founder Silent Alibi Distillery, all NYC
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Brendan Bartley, GM Bathtub Gin, co-owner Hello Hello, co-founder Silent Alibi Distillery, all NYC
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Brendan's a hell of a cool guy: Australian, learned distilling in parallel with his university medical and science studies back home, got a Phd from NYU, GM of New York's hugely fun Bathtub Gin, and in late 2025 he opened Hello Hello Bar and Silent Alibi distillery, both of which are in the West 26th Street space in Manhattan formerly occupied by the New York branch of Pernod-Ricard's epically failed Our/Vodka distillery program.
This is a proper long Philip-Duff-Show episode, so settle in!
We kick off talking neuroscience and Ozempic (because of course) and it quickly morphs into Brendan's career path, immigration advice, bartender training, how they got hold of a distillery smack dab in the middle of Manhattan, what they do at the distillery, and his consulting work formulating liquids for clients as well as running two bars and a distillery, and we taste their first brand, the amazing 11th Hour Coffee Liqueur, as well as a rum brand from a consulting project he's working on and a million other things besides.
Enjoy!
Brendan on Instagram: https://www.instagram.com/b.is.somewhere?igsh=MWI0MzEzdGJjajBiag==
11th Hour Coffee Liqueur: https://www.instagram.com/drink11thhour/
Hello Hello bar: https://www.instagram.com/hellohellobar/?hl=en
Bathtub Gin: https://www.instagram.com/bathtubginnyc/?hl=en
(Get in touch with Duff!
Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org
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