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Summary

On this episode of A Healthier, Happier You, Evan J. Cholfin sits down with Nancy Kalish, Founder and CEO of Rule Breaker Snacks, who shares her journey from health journalist to entrepreneur, focusing on creating allergen-free snacks using chickpeas. She discusses the challenges of growing a food business, the importance of understanding retail dynamics, and her strategies for reaching consumers with dietary restrictions. Nancy also highlights the brand's future growth targets and innovations in product offerings.

Takeaways

Nancy's journey began with a personal need for healthier snacks.
Chickpeas provide nutritional benefits and are environmentally friendly.
The snacks are designed to be allergen-free for wider accessibility.
Retail presence is crucial for brand visibility, but it comes with challenges.
Direct-to-consumer sales offer better margins and transparency.
Fundraising remains a constant challenge for growth.
Understanding costs is essential for food entrepreneurs.
The brand aims to reach consumers with dietary restrictions.
Innovations in product offerings are in the pipeline.
Brand redesign focuses on clear messaging for consumers.

Sound Bites

"Retail is great and it gets you noticed."
"You have to really crunch the numbers."
"We're redesigning our branding."

Chapters

00:00 Introduction to Rule Breaker Snacks
03:01 The Inspiration Behind Chickpea-Based Treats
06:40 Identifying Market Gaps and Consumer Needs
10:52 Challenges in Business Growth and Fundraising
12:25 Navigating Retail and Direct-to-Consumer Strategies
16:54 Overcoming Roadblocks to Growth Targets
19:43 Marketing Strategies and Brand Differentiation
23:42 Future Growth Plans and Product Development

Watch Full Video Here: https://youtu.be/PODbKsXqrFA