In this episode of The Phoenix Mind with Lisa Manzo, Rob McCarthy shares the raw story behind the FCK the Standard movement and his breakout book FCK the Script. A lifelong blue-collar worker from New York, Rob built his message from lived experience, hard lessons, and a refusal to keep following a version of success that never made sense.

Rob’s wake-up call came in a hospital emergency room with chest pains, when his boss called to ask about work instead of his health. In that moment, he realized something sobering. Jobs move on. Families live with the loss. Rob chose to step away from a high-stress managerial role, return to blue-collar work, and rebuild a life centered on freedom, family, and meaning. Through his writing, podcast, and community, Rob challenges people to stop living by a script written by society and start building a life that actually feels like their own.

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