AI is changing SEO faster than most brands realise - and in 2026, we need to adapt our approach. In this episode of Brands on Tap, we break down how AI Overviews, chatbots and generative search are reshaping Google, and what that actually means for brands trying to grow online.By the end of this episode, you'll know:- What AI has actually changed in SEO (and what hasn’t)- The truth about AI content, penalties and “good enough” SEO- Practical SEO & GEO tips to consider in 2026 Available now on Apple Podcasts, Spotify, YouTube and Amazon.Hosted by White Space Agency.Visit our website: https://whitespace.agency/

Our new series 'Creative Agency Secrets' dives into the truth about running a creative business from agency to videography business owners, and everything in between. Our first episode features Darren Graydon, owner of SPS Marketing Agency, who dives into the reality of running an agency, what it's like to buy an agency, and how to balance being a creative while being a business owner, and much more. 00:02:20 – Q1 What led you to start or buy into an agency, and what original problem were you trying to solve?00:06:20 – Q2 What was the biggest turning point in your agency's story that changed how you operated? 00:17:30 – Q3 How do you balance creativity with the practical demands of running a business? 00:28:00 – Q4 What’s the most valuable lesson you have learned from working with clients, good or bad?00:32:20 - Q5 What changes in the creative industry have most affected how your agency operates? How have you adapted? 00:54:00 - Q6 What advice or secrets would you share with other creative sector business owners? The do’s and don’ts! Take a look at SPS Marketing - https://spsmarketing.co.uk/Website - https://whitespace.agency/Linkedin - / brands-on-tap Instagram - / brandsontappodcast If you are interested in featuring on Brands on Tap, email marketing@whitespace.agency

Get ready for a festive deep-dive as we unwrap the most talked about Christmas TV Adverts of 2025 in our latest episode of Brand on Tap. We give our uncut, unfiltered, honest opinions on the Christmas TV adverts filling our screens this season. In this episode, we talk about the following Christmas TV adverts:

00:00 - 00:34 Intro

00:35 - 5:49 John Lewis

05:50 - 07:36 Lidl

07:37 - 14:44 M&S

14:45 - 19:59 Asda

20:00 - 24:29 Sainsbury's

24:30 - 28:10 Morrisons

28:10 - 33:34 Waitrose

33:35 - 39:44 Aldi

39:45 - 46:38 Boots (and a bit of Christmas digress!)

46:39 - 50:07 Barbour

50:08 - 52:01 Tesco

52:02 - 53:49 James May

55:30 - 59:19 Least Favourites

59:20 - 59:46 Outro