This weeks episode is a TREAT! I got to sit down with my girl Sarah, IN PERSON, to talk all things marketing, brand and PR and really get into the depths of it.

Sarah Memmer is a marketing and PR strategist and the founder of Memmer Media. Her system has driven over $10M in client revenue and earned features in People Magazine, The Drew Barrymore Show, The New York Times, and Good Morning America, all without a single pitch.

She works with female service providers who are done chasing visibility and ready to build the kind of trust that makes the right clients come to them. Her Gravity Formula treats marketing, sales, and PR as one connected system instead of three separate jobs, and it’s the foundation of her mastermind, Magnetic Mastermind.

Sarah is also hosting a FREE masterclass that you all should 100% take advantage of:

Built To Sell Masterclass: the 3 part system that takes someone from curious into client.

learn the 9 principles that take your marketing from running on referrals, luck, and your own effort to one connected system that attracts the right clients, builds trust before you pitch, and converts on command.

Thursday, October 15th at 4pm PT / 7pm ET
IT’S FREE!!!!!!

Sign up here: https://bit.ly/3VcIgXD

Instagram: instagram.com/itssarahmemmer
Website: https://memmermedia.com/

How much of your life actually belongs on the internet when your personal brand is also responsible for making you money?

Sasha sits down with Brianna of Socially by Bri to talk about what building a personal brand actually looks like when you stop trying to follow every rule the internet gives you. Bri has grown an audience of roughly 80,000 by sharing social media, wellness, money, school, fitness, and the messy parts of figuring out life at 24. Somehow, that very personal content has also helped attract major clients, organic Google visibility, and even clients who discovered her through ChatGPT.

But personal branding doesn't mean giving strangers unlimited access to your life.

Sasha and Bri get into the difference between being relatable and oversharing, why you don't need to niche every part of your personality, and how to decide which trends actually belong in your content. They also talk about what businesses misunderstand when outsourcing social media, why your social media manager cannot be solely responsible for your sales, and why founders still have to participate if they want their content to work.

And as engagement changes and people become increasingly selective about what they consume, they make the case for something businesses may not want to hear: social media was never supposed to be your entire marketing strategy.

Your personal brand can be messy, multifaceted, experimental, and human. The goal is knowing yourself well enough to recognize what belongs in the brand and what should stay yours.

Timeline
01:14 — Meet Brianna of Socially by Bri
15:21 — Building a Personal Brand Without Niching Down
34:02 — Trends, Changing Attention, and the Future of Social Media
50:46 — Biggest Advice for Social Media

Connect with Bri
Website: https://sociallybrimedia.com/
Instagram: @sociallyybri

What if the thing holding your brand back isn’t your strategy, but how willing you are to actually let people see you?

Sasha sits down with Madeline Sargent, founder of Madly Creative and host of She Says It, for a conversation about brand storytelling, founder visibility, client relationships, and what happens when you stop trying to run your business by somebody else’s rules.

They get into why successful businesses sometimes need to go back to the story and differentiators they’ve overlooked, why visibility has more to do with identity than following the latest content trend, and why telling your story doesn’t mean putting every detail of your personal life on the internet.

Sasha and Madeline also unpack a shift that happens when you move from employee to entrepreneur and service provider to consultant. You can know what you’re doing without constantly proving that you’re the smartest person in the room. Sometimes better strategy starts with dropping the ego, asking better questions, and actually listening to the person who built the business before you decide what needs to change.

Because your experience matters. Your expertise matters. But so does understanding the human sitting across from you.

Timeline:

00:58 — Meet Madeline Sargent

03:06 — Finding the Story That Makes a Brand Different

09:30 — Visibility, Identity, and Showing Up Your Way

21:00 — Client Relationships, Boundaries, and Tough Conversations

24:05 — Letting Go of Ego and Outside Influence