Anna Mac built multiple income streams from scratch - fractional work, digital products, mentoring, writing - and turned a simple cold outreach ritual into a strategy that's gone viral.

In this episode, we dig into what a portfolio career actually looks like, how to validate offers before you build them, and why shooting your shot every week might be the best business habit you're not doing.

In this episode:

Anna and I talk about

• What a portfolio career actually is and why more women are building one
• The personal inventory exercise Anna uses with her mentoring clients to identify your skill stack
• How Anna generated over $50,000 on her first digital product launch with a 5,000-person email list
• Shoot Your Shot Wednesday - the weekly cold outreach ritual that changed Anna's business
• Why being high agency is the most important characteristic you can have right now

Resources mentioned:

• Anna Mac's Substack: Anna Mac Stack
• Portfolio Career Operating System (Anna's Notion-based digital product)
• Instagram + TikTok: @annacmac

Work with Suz: Ready to build a personal brand that actually converts? Amplify is Suz's high-touch group coaching programme for expert women ready to scale. - AMPLIFY ACCELERATOR

Feeling excited about AI but also kind of overwhelmed? Same. In this episode I'm taking the hysteria down a notch and sharing exactly how I'm using AI in my business right now — in the most non-techy way I can manage.

I walk you through four practical pillars: Insights, Efficiencies, Automations, and Innovation — with real examples from my own business, including how a two-week SEO project started bringing in more organic leads and what I'm building inside Amplify that could change how clients get results.

This one's for you if you've been wanting to start with AI but don't know where to begin.

In this episode:

• Why Claude is winning over ChatGPT for me right now
• How I used AI to find the biggest gaps in my business across all my platforms
• The grunt work that used to weigh on me that AI is now handling
• The automation I'm building to turn one video into a full content suite
• What innovation actually looks like in a coaching business

Links + Resources:

• Grab the free Claude Brand Builders Guide
• Ready to amplify your personal brand and get seen as the expert you are? Learn more about working with me inside Amplify → https://www.suzchadwick.com/amplify

What does it actually mean to tell your story — not just post content and hope the right people find you?

In this episode, I'm joined by my long-time friend and storytelling expert Mackenzie Heflin for one of my favourite conversations on the podcast.

Mackenzie works with entrepreneurs and content creators to help them find their voice, shape their stories, and build real communities — not just follower counts. We get into the honest, practical, and deeply personal side of storytelling for business, and why it's the missing piece for so many founders who are creating content but still feel like they're shouting into the void.

In this episode:

• Why treating your social media feed like a private Facebook group changes everything
• How Mackenzie built a business from 400 followers — and what happened when it was all deleted overnight
• The simple before-and-after framework that works for any niche (yes, even sourdough)
• Why your story doesn't have to be dramatic to be powerful
• How to tell your story when you can't share your own — or your clients'
• The difference between authority-based content and trust-building content (and when to use each)
• Why conversion storytelling isn't about chasing engagement — it's about being ready when your audience is
• How to stop talking at your audience and start making them feel seen
• Why shame-free, desire-free marketing might actually convert better

Mackenzie's storytelling framework

Start with your before. End with your after. Everything in between is connection. Write down your struggles and your transformations — those two lists are the foundation of every piece of content you'll ever need to create.

About Mackenzie

Mackenzie Heflin is a storytelling strategist and content coach who helps entrepreneurs build engaged communities through purposeful, authentic storytelling. She got her start building a 400-person Facebook group while working in a nursing home during COVID — and has since grown a following of 70,000 by showing up consistently and telling her story with honesty and intention. She's now focused on long-form writing, Threads, and helping her clients find the stories that actually convert.

🔗 Website | Threads