Host Kendra Noel welcomes Roy Kowarski, founder of Out There Branding (OTB), based in Sydney, Australia. Roy, nick named the “promotional product disruptor,” shares his journey from working with Mastercard, Google, and Pepsi to empowering small businesses with branding magic.

🔥 Highlight Reels:

• Trade Show Mastery: Roy’s tiered merch strategy—brand awareness ($3-$5 ), prequalification merch ($10-$12), and appreciation gifts ($30-$40)—maximizes ROI by targeting the right audience at events.
• Standout Booths: Keep it simple—use vibrant, clear spuds banners (portable, professional, double-sided) and add fun competitions (e.g., Jenga or jelly bean guesses) to lower resistance and spark conversations.
• Travel-Smart Tips: For solo exhibitors, pack a banner, lightweight merch, and a game—all under 6-7 kg for easy air travel and booth setup.
• Relationship Building: Lead with “What can I do to help you?” and “Tell me more” to build trust. Roy’s marathon approach encourages taking time to deepen relationships. No zero to hero attitude.
• Budget Basics: Start with a budget—split it between digital marketing and brand awareness merch to boost visibility for small businesses scaling up.

💡 Follow Roy on LinkedIn @RoyKowarski or visit outtherebranding.com for his monthly newsletter and branding tips. Truth Bomb: “Lead with giving— that warm fuzzy feeling is the secret to success.”

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