In this episode of Brand Bank Build, hosts Terra and Karen explore the significant role gender plays in branding and visibility, particularly on LinkedIn.

They discuss a recent experiment where women changed their gender to male on LinkedIn and saw a dramatic increase in engagement and impressions.

They share their personal experiences with the experiment, outline the broader implications for authenticity and business growth, and debate whether to remain authentic or take advantage of algorithmic biases.

Their conversation spans various aspects of gender bias, including its impact on investment opportunities for female entrepreneurs and the broader challenges women face in digital spaces.

They conclude by stressing the importance of authenticity and resilience in a system that still shows signs of favoritism towards men.

Connect with Karen on LinkedIn ⁠https://www.linkedin.com/in/karenstephen-ca/⁠

Connect with Terra on LinkedIn ⁠https://www.linkedin.com/in/terramilo/

In this episode of Brand Bank Build, Terra and Karen dive into the crucial intersection of branding and finance in building a strong, sustainable business mindset. They discuss the common financial misconception of branding as an optional expense and emphasize the often unseen but significant return on investment that branding activities can provide.

With examples like Coca-Cola and Jaguar, they illustrate the long-term impact of consistent branding strategies and the risks associated with cutting brand budgets.

Terra shares insights on the nuances of branding, from brand voice to the psychological impact of design choices, while Karen provides a finance perspective on the importance of brand investment. Together, they underline the necessity of trust between departments and validate the role of experts in navigating the gray areas of branding.

The episode wraps up with key takeaways on authenticity, consistency, and the holistic integration of brand support throughout an organization.

Connect with Karen on LinkedIn https://www.linkedin.com/in/karenstephen-ca/

Connect with Terra on LinkedIn https://www.linkedin.com/in/terramilo/

In this episode of Brand Bank Build, hosts Terra and Karen explore how sustainability relates to finance and marketing in building a strong, ethical business.

They emphasize the role of authenticity and transparent communication in marketing sustainable initiatives.

The conversation also highlights the evolving consumer preferences, particularly among millennials, for sustainable products and the long-term financial benefits of adopting sustainable practices.

They conclude with actionable insights on how businesses can begin incorporating sustainability into their strategies to enhance trust and achieve growth.

⁠Connect with Karen Stephen⁠ on LinkedIn

⁠Connect with Terra Milo⁠ on LinkedIn