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Boost Your Visibility: Simple Marketing for Small Business

Boost Your Visibility: Simple Marketing for Small Business

Di: Brenda Eckhardt
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A proposito di questo titolo

Social media marketing, small business marketing, and content strategy that actually works—for creative entrepreneurs, photographers, and service-based business owners who want to grow with clarity, not hustle.

Hosted by photographer, personal branding expert, and visibility strategist Brenda Eckhardt, this podcast delivers honest conversations, mindset shifts, and practical visibility strategies to help you attract the right clients, simplify your content, and show up with purpose.

Whether you're building a brand, navigating digital overwhelm, or just want to feel more confident showing up online—this show is your reminder that you can grow your business without burning out.

For women in business, creative entrepreneurs, and small business owners ready to grow with heart, this is your space.


© 2025 Boost Your Visibility: Simple Marketing for Small Business
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  • YouTube Shorts for Small Business: My 218K View Strategy
    Jul 23 2025

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    YouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now.


    In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results.


    🔑 Here’s what you’ll learn:


    • How to repurpose Reels as YouTube Shorts (no fancy gear needed)
    • The secret to storytelling that actually converts
    • Why YouTube is the only platform giving long-term results
    • A content workflow you can copy: 1 long video, 4–6 Shorts, and 1 email every two weeks
    • How to wake up the algorithm—even with low views or likes



    💡 Whether you’re a service-based business, a creative, or just tired of chasing trends, this strategy is your shortcut to consistent growth (without ads).


    🎓 Want help implementing this? Check out my Boost Your Visibility Academy for step-by-step marketing education designed for real business owners.


    👉 Like, comment, and let me know how YouTube is working for you.


    #YouTubeShorts #SmallBusinessMarketing #ContentStrategy #MarketingTips #RepurposeContent


    🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

    📥 Grab your free Content Clarity Planner
    📸 Connect on Instagram
    🌐 Explore free resources + programs
    💬 Ready to grow your business with clarity and less stress? Apply to work with me

    Mostra di più Mostra meno
    11 min
  • Stop Everything: Google AI Search Just Changed the Rules
    Jul 16 2025

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    Google AI content is transforming search and requires immediate attention from businesses. By September or October, businesses unprepared for this shift may face significant challenges in being found online.

    • Create content that answers frequently asked questions from customers
    • Use transcripts from videos to develop blog posts that address search queries
    • Make ChatGPT your "best friend" for business intelligence
    • Document customer questions as they occur in real-time
    • Mark your location in every social post for local business visibility
    • Rotate through different nearby cities in location tags to attract regional customers
    • Teenagers are already using ChatGPT voice features instead of typing searches
    • This voice-first approach will become mainstream for all customers by November
    • Old content properly tagged with locations is gaining new visibility in Google AI results

    If you need help implementing these strategies, reach out to me and my team. We can guide you, coach you through the process, or even handle it for you if needed. Leave a comment to share your thoughts and I'll catch you on the next episode of Booster Visibility.


    🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

    📥 Grab your free Content Clarity Planner
    📸 Connect on Instagram
    🌐 Explore free resources + programs
    💬 Ready to grow your business with clarity and less stress? Apply to work with me

    Mostra di più Mostra meno
    10 min
  • Why Pinterest + YouTube Still Matter in 2025
    Apr 22 2025

    Send us a text

    If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.

    You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours.

    This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits, you know your business is still getting found.

    🎯 What you’ll learn:

    • Why Pinterest and YouTube are powerful long-game tools (even with low follower counts)
    • How they differ from Instagram and Facebook’s “post it and forget it” cycle
    • What it means to stack your digital footprint
    • How to turn past Reels into evergreen content that gets seen
    • A simple quarterly strategy to optimize visibility without burnout

    ✨ BONUS: I walk you through 3 steps to repurpose your best content and get found on Google—no extra content needed.

    💡 Free Resource Mentioned:
    👉 Download the Content Clarity Planner to simplify your posting strategy and show up with intention.

    📍Let’s Connect:
    Marketing IG: @boostyourvisibility
    Photography IG: @brendaeckhardt
    Website + Coaching: brendaeckhardt.com

    🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

    📥 Grab your free Content Clarity Planner
    📸 Connect on Instagram
    🌐 Explore free resources + programs
    💬 Ready to grow your business with clarity and less stress? Apply to work with me

    Mostra di più Mostra meno
    16 min
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