You've finished writing your book. You've worked through editing, formatting, and cover design. Now you're ready to hit publish. But are you actually ready to launch?

In this episode of Finish the Damn Book Podcast, Susie Schaefer welcomes Robbie Samuels, award-winning author, book launch strategist, and founder of BizBook PubHub, to explore why publishing a book and successfully launching one are two very different things.

Robbie explains why authors should slow down, build a launch team, and focus on long-term results rather than chasing bestseller rankings or a single big release day. He also shares how his own unexpected career pivot taught him the value of community, collaboration, and strategic action.

In this episode, you'll discover:

• Why writing, publishing, and launching are three distinct phases of an author's journey.
• How a launch team helps build early reviews, visibility, and momentum.
• Why Amazon bestseller status isn't necessarily the best measure of success.
• How to turn your book into a meaningful asset for your business.
• Why community and trusted experts matter throughout the publishing process.
• How to take strategic action without delay.

Susie and Robbie also explore intuition, abundance, and the importance of trusting yourself while remaining open to guidance.

Connect with Robbie Samuels:

Book launch resources: https://booklaunchbrainstorm.com

BizBook PubHub: https://bizbookpubhub.com

Website: https://robbiesamuels.com

Keep writing. Keep learning. And finish the damn book!

Subscribe to Finish the Damn Book Podcast for practical publishing insights, expert conversations, and encouragement for every stage of your author journey.

Finish the Damn Book Podcast helps aspiring authors, entrepreneurs, creatives, and writers finally complete the book they know they’re meant to write.

Hosted by Susie Schaefer, the podcast cuts through perfectionism, writer’s block, overwhelm, and publishing confusion with honest conversations about writing, publishing, book marketing, creativity, and the author journey.

Featuring authors, editors, ghostwriters, publishers, writing coaches, and industry professionals, each episode offers practical strategies to help writers finish, publish, and share meaningful books.

Topics include:
• Writing and revision tips
• Publishing and self-publishing guidance
• Book marketing and platform-building
• Creativity, confidence, and procrastination
• Encouragement for writers stuck in the messy middle

Many episodes close with Susie’s signature “Reflection Moment”, an intuitive conversation exploring creativity, identity, purpose, and the emotional side of becoming an author.

Whether you’re writing memoir, nonfiction, business, or personal development, Finish the Damn Book is here to help you trust your voice and finally bring your story to life.

Ready to move your book forward?
https://www.finishthebookpublishing.com/