What does it take to win in a marine market that continues to test even its strongest players? At Brunswick’s Media Day in Brooklyn, New York, host David Gee sits down with three of the company’s top leaders: Brunswick Boat Group President Brenna Preisser, Mercury Marine President John Buelow, and Brunswick Chief Technology Officer and Navico Group President Aine Denari. They talk candidly about the highs and lows of 2026, the changing consumer, and the technologies, strategies and market forces that will define success in 2027 - and well beyond.

For years, pontoons were one of the recreational boating industry’s brightest success stories - drawing new buyers, expanding well beyond their traditional family-cruising roots and delivering strong growth for manufacturers and dealers alike. But lately, that momentum has slowed. So what happened, and more importantly, what happens next? In this episode of Boating Industry Insider, David Gee sits down with Polaris Marine President Ben Duke in Lake Wawasee, Indiana, in-between the company’s annual Bennington, Godfrey and Hurricane dealer meetings. We'll look beyond the latest model introductions to examine the bigger forces shaping the pontoon market - from affordability and changing consumer expectations to innovation, demographics and the challenge of giving today’s buyer a compelling new reason to get on the water.

What does it take to become the best marine retailer in North America? In this episode of Boating Industry Insider, David Gee speaks with FJ Frazier, chief operating officer of Gage Marine, the reigning Boating Industry Top 100 Dealer of the Year. We explore the culture, training, employee benefits and operational discipline behind the company’s success, along with the value of participating in the Top 100 program. FJ also explains how the application process forces dealerships to measure what matters, identify opportunities for improvement and create a meaningful return on the time and effort invested. He calls in their "annual report." Find out why.