Biography Flash: Sophia Kianni Raises $8M for AI Shopping App Phia with Phoebe Gates and Celebrity Backers
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Biography Flash: Sophia Kianni Raises $8M for AI Shopping App Phia with Phoebe Gates and Celebrity Backers
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Sophia Kianni, the climate activist turned tech powerhouse, has kept her momentum blazing through late 2025 with Phia, her buzzy AI shopping app co-founded with Phoebe Gates. TechCrunch reports that just weeks ago in early September, they raised a whopping eight million dollars in seed funding led by Kleiner Perkins, with star backers like Kris Jenner, Hailey Bieber, Michael Rubin, Sara Blakely, and Sheryl Sandberg joining the frenzy. Kianni dished that the round closed in a lightning-fast three-and-a-half weeks, fueled by Gen Z tactics like cold LinkedIn outreach and their podcast The Burnouts, which boasts half a million Instagram followers and ten million views sharing raw startup stumbles.
Fast-forward to late October, and Kianni stormed the TechCrunch Disrupt stage in San Francisco alongside Gates, as covered by TechCrunch and Digital Commerce 360, diving deep into scaling consumer AI for resale. They unpacked turning viral hype into loyal Gen Z shoppers craving personalized, ethical deals across 300 million fashion items via Phias app and extension, now with 500,000 users since its April launch. Fortune highlighted their public build-out, from buggy Chrome extensions to phone-first price checks rivaling Google Flights for thrift hauls on Depop and eBay.
No whispers of public appearances or fresh social media splashes in the past few days, though their digital-first vibe keeps Phia humming with team hires via Instagram. Speculation swirls on AI agents syncing shopping to calendars for resale tips, but thats future talk per Kianni. No major headlines in the last 24 hours, but this seed haul and Disrupt spotlight cement her shift from UN youth adviser and Climate Cardinals founder to e-comm disruptor with lasting biographical punch.
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