Biography Flash: Sophia Kianni From UN Climate Activist to AI Fashion Founder Raising $8M for Phia Shopping App
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Biography Flash: Sophia Kianni From UN Climate Activist to AI Fashion Founder Raising $8M for Phia Shopping App
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Sophia Kianni has spent the past few days exactly the way her recent biography would suggest: straddling the worlds of climate activism, AI, and buzzy Gen Z startup culture, all while continuing to turn herself into a long-term main character of both tech and media.
According to TechCrunch, Sophia is now best known as the Iranian American climate activist turned tech founder who co created Phia, the AI powered shopping assistant that has quickly become one of the most talked about consumer apps in fashion and e commerce. TechCrunch reports that Phia, described as “Google Flights for fashion,” has already attracted around 500,000 users and raised an 8 million dollar seed round led by Kleiner Perkins, with celebrity backers including Hailey Bieber and Kris Jenner, plus investors like Sheryl Sandberg and Michael Rubin. This funding and user traction are not short term gossip; they are likely to sit as a major chapter in her biography for years to come.
In terms of public appearances, TechCrunch also confirms that Sophia is slated to take the stage at TechCrunch Disrupt 2025 in San Francisco with her cofounder Phoebe Gates to talk about scaling consumer AI for Gen Z. That Disrupt billing cements her shift from “youth climate voice” to “consumer AI operator” in the eyes of Silicon Valley.
On the activism side, outlets like Silicon Luxembourg and others continue to reference her earlier rise as the founder of Climate Cardinals, the youth led nonprofit translating climate information into over 100 languages, and her tenure as the youngest member of the UN Secretary General’s Youth Advisory Group on Climate Change. Those roles remain central to how mainstream media frames her, even as Phia dominates the newest headlines.
Social media wise, recent chatter continues to orbit around Phia’s rapid growth and the reach of her podcast The Burnouts, which TechCrunch notes has nearly half a million Instagram followers and about 10 million views across platforms, feeding new users straight into Phia’s funnel. Any specific posts or stories over the last 24 hours mentioning Sophia are mostly amplifications of these same themes: AI, fashion, fundraising, and the glam meets grind aesthetic of a Gen Z founder building in public. Where there is speculation right now, it is largely about how aggressively Phia will expand its features, partnerships, and international reach, but those future moves are not yet confirmed by primary reporting.
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