Biography Flash: Alex Hormozi Breaks World Record With 81 Million Dollar Book Launch in 72 Hours
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Biography Flash: Alex Hormozi Breaks World Record With 81 Million Dollar Book Launch in 72 Hours
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Alex Hormozi just shattered publishing history with his blockbuster book launch of 100M Money Models, raking in over 81 million dollars and selling nearly three million copies in 72 hours for a Guinness World Record, as detailed by Chandler Bolt on the Self-Publishing with Dale Podcast on December 23. The entrepreneur turned heads by livestreaming marathon sessions over three days, testing 500 ad variations that broke accounts, stacking massive bonuses like free audiobooks on Spotify and event tickets, and reframing bulk buys as tax-deductible donations to spark a feeding frenzy. The Writetoroam blog reports he topped Prince Harrys Spare record in just 90 minutes, hitting 2.9 million copies by day two with pre-launch sales of 72,000 copies alone, all while keeping ads self-liquidating for pure profit.
Hes teasing more with an Eventbrite-listed 100M Money Models event on December 26, fueling buzz for his ongoing empire. Business hummed on Acquisition.coms Scaling Workshop in Las Vegas, where owners pay five grand a seat for tactical breakdowns from his 250 million dollar yearly portfolio team on marketing, sales, AI, and strategy. On December 20, Blockchain.news highlighted how his philosophies morphed into a viral AI operating system for profits, shared by Twitter user God of Prompt, potentially revolutionizing coaching.
No fresh public appearances or social flares popped in the last 24 hours, but his Game podcast dropped episode 977 on December 11 envisioning 2026 business starts, keeping fans hooked. This launch cements Hormozis biographical leap, proving his all-in bets yield outsized wins amid whispers of nonprofit twists and Skool platform onboarding.
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