Beyond the Subscription: Building a Brand People Keep Choosing
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Beyond the Subscription: Building a Brand People Keep Choosing
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Getting someone to subscribe is one thing. Getting them to stay, come back, and choose your brand even when competitors are offering a better deal? That's where the real challenge begins.
In this episode of Inside the Creator Economy, we sit down with Anmari Susa, Head of Brand and Partnerships at Cheffelo, the company behind Nordic meal kit brands including Linas Matkasse, Godtlevert and RetNemt.
Following a major Nordic rebrand, Cheffelo is shifting from picture-perfect food advertising to the messy reality of everyday dinners. But how do you build emotional connections in a category driven by convenience, price and promotions?
We get into:
- Why Cheffelo is moving away from picture-perfect meals and putting real life around the dinner table at the centre of its storytelling.
- The challenge of building one brand across the Nordics, when consumer habits and attitudes towards subscriptions differ.
- Why winning back a customer can matter just as much as keeping one in a subscription business.
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