What happens when your personal brand becomes so successful that it starts holding your business back?

In this episode of The Ambitious Coach Lab, Cam sits down with Stephany Day, founder of Duke Business Consulting Group, to explore the transition from building a successful solo practice to creating a firm that can grow beyond its founder. Stephany shares how she transformed Duke from a one-person fractional consulting practice into a 10-person team, including the unexpected challenges of turning her personal brand into a business development engine for others. They unpack how LinkedIn, referrals, and strategic relationships have fueled her growth, why authentic storytelling outperforms generic content, and how to establish boundaries that protect both your clients and your practice. Stephany also shares her approach to hiring for grit and growth, managing scope creep, and knowing when to say no to opportunities that aren't the right fit. Throughout the conversation, she offers practical lessons on building a sustainable practice, developing other practitioners, and creating a business that doesn't depend entirely on you. Stephany Day Transcript

Biography

Stephany Day is the founder of Duke Business Consulting Group (Duke BCG), a fractional leadership and consulting firm she launched in 2020. What began as a solo consulting practice has grown into a 10-person organization helping businesses strengthen their operations, leadership, and execution. Stephany is also the creator of Fractional Leap Academy, where she has helped approximately 100 professionals navigate the transition into fractional leadership. Known for her candid approach to business, authentic LinkedIn presence, and commitment to developing exceptional fractional executives, Stephany is passionate about helping practitioners build sustainable careers while delivering meaningful results for their clients.

Links

Connect with Stephany on LinkedIn: https://www.linkedin.com/in/stephanyday/

Learn more about Duke Business Consulting Group: https://www.dukebcg.com/

Check out the Fractional Leap: https://www.fractionalleap.com/

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