Beyond the Exhibits: Marketing Strategies That Put Museums on the Map! copertina

Beyond the Exhibits: Marketing Strategies That Put Museums on the Map!

Beyond the Exhibits: Marketing Strategies That Put Museums on the Map!

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MUSEUM MARKETING BLUEPRINT

PHASE 1: EVENT FOUNDATION

□ Plan signature event

□ Secure VIP participants

□ Create media kit

□ Design registration system


PHASE 2: MEDIA EXPANSION

□ Develop press relationships

□ Schedule network coverage

□ Create content calendar

□ Build media archive


PHASE 3: DIGITAL GROWTH

□ Launch new website

□ Implement membership program

□ Start newsletter

□ Track metrics


ROI INDICATORS:

- Attendance numbers

- Media mentions

- Membership growth

- Partnership value


NEXT STEPS:

→ Review event metrics

→ Scale successful elements

→ Adjust digital strategy

→ Plan next quarter

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