Beyond the Crates: The Creative Journey, Hustle, and Heart Behind James Grass
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Beyond the Crates: The Creative Journey, Hustle, and Heart Behind James Grass
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James Grass is a brand experience strategist and hospitality innovator whose work spans luxury private clubs, hotels, and high-impact marketing campaigns. With over a decade of leadership at top-tier venues and a reputation for designing memorable guest experiences, James co-founded J. Grass Hospitality & Strategy Inc. to help brands elevate their storytelling through service, event design, and marketing. He also hosts Chef’s Favourite, a celebration of Vancouver’s culinary and hospitality scene.
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