Beyond the Announcement: Driving Real Change Through Communication and Leadership
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Beyond the Announcement: Driving Real Change Through Communication and Leadership
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In this episode of Fractional Frequency, we’re joined by Julie Gawle, a Change Communications Advisor and Senior Change Strategist with more than 20 years of experience helping organizations navigate complex transformations across technology, healthcare, telecommunications, energy, and more.
Julie shares what organizations often get wrong about change communication—and why simply keeping employees informed isn’t enough to create meaningful adoption. We explore the critical role leaders and managers play in helping people navigate uncertainty, build trust, and turn organizational change into lasting behavior change.
We also talk about measuring whether change is actually sticking, preparing frontline leaders for transformation, and what organizations need to rethink as AI and digital transformation continue to accelerate the pace of change.
If your organization is going through change, this conversation offers practical insight into moving beyond the announcement and creating the conditions for people to actually embrace what comes next.