How does a brand stand out in today’s competitive market? You differentiate, reveals Dhruv Khurana, the founder of Almost Gods, a brand that has steadily attracted a loyal following for their ability to breathe a fresh perspective into India’s burgeoning streetwear space. Almost Gods is, however, not only a streetwear brand. Through Dhruv’s creative vision, the brand draws from mythological, historical, and cultural symbols to tell stories through their offerings. The why behind the brand is answered as Dhruv reveals his background story and what drew him to this space. With a goal of making clothes that have global appeal but are rooted in India, Almost Gods is a homegrown brand whose journey has just begun.

Presented By: Blur the Border

Hosted By: Aishwarya Avlani

Produced By: Rhea Bhambhani and Blur the Border

Audio-Video Production & Post-Production: Canopy Media

Location Courtesy: Canopy Studios

Music: Licensed through Epidemic Sound

Chapter Markers

00:00 Intro

02:01 How Almost Gods Has Built a Community

03:12 On Dhruv’s Entrepreneurial Bug

07:56 How Almost Gods Was Conceived

09:34 The Early Days of the Brand

11:14 On Building a Team

13:20 On Stealing Ideas

13:58 On Not Being Afraid to Reinvent

16:54 On How to Stay Relevant

19:31 The Story Behind the Brand Name

21:00 On How to Make Your Brand Ethos Connect with your Consumer

23:09 Balancing Commercial Success with Creative Integrity

25:36 On Patenting & Trademarking

28:04 Almost Gods Design Process

32:23 When Ranveer Singh, Diljit Dosanjh, and Machine Gun Kelly Wore Almost Gods

33:33 On Challenging Retail Design

37:00 Almost Gods’ International Expansion

38:33 Approach to Collaborations

40:38 Dhruv’s Go-to Homegrown Brands & Advice for Budding Brands

44:20 The Future of Almost Gods in the Phy-digital Space

47:13 Know the Founder

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