In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.

Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost, and why leading with a brand-new rental fleet creates a major advantage in sales, customer trust, and real-world product confidence.

The conversation also dives into the future of material handling — from telematics and onboard diagnostics to the role emerging technologies like blockchain could play in equipment ownership, maintenance history, and fleet decision-making.

Plus, this episode explores the impact of CLARK’s newest innovations, including the S-Series Smart Dash and the S25XE Renegade, a lithium-powered electric truck designed to take on outdoor demands traditionally dominated by diesel.

If you’re in the world of forklifts, fleet management, warehouse operations, or dealership growth, this episode is packed with insights you can actually use.

In This Episode, You’ll Learn:

• What helped Tri-Lift become CLARK’s 2024 Dealer of the Year
• Why Tri-Lift’s rental-first strategy is a competitive advantage
• The difference between price vs. total cost of ownership
• How Smart Dash + telematics are changing customer expectations
• Why the Renegade may shift diesel buyers toward electric
• How Tri-Lift maintains a family culture while scaling fast
• Why real customer service still wins (including their no voicemail policy)
• What the next 5–10 years could look like for forklift tech and data

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of Between the Forks, Oscar Silos, Technical Trainer at CLARK, joins the conversation to share how the company’s new CLARK TEC program is transforming technical training for dealers and technicians across the network.

Built on CLARK’s proud legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and partnership. The program is designed to strengthen dealership service teams by giving technicians the tools, knowledge, and confidence to fix it right the first time—reducing downtime, improving customer satisfaction, and ensuring every CLARK forklift performs at its best.

Oscar offers an inside look at how the training is structured, from tiered in-person courses that break down every system on the truck, to the new CLARK Learning Academy that extends education online. He also discusses the growing demand for skilled technicians, the evolving technology behind modern forklifts, and how CLARK is stepping forward to meet those needs head-on.

For dealers, technicians, and anyone passionate about continuous improvement, this episode reveals how CLARK TEC is more than just a training program—it’s a commitment to the people who keep the industry moving and a bold step toward the future of service excellence.

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

In the premiere episode of Between the Forks, the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies.

Brandon traces CLARK’s DNA through more than a century of innovation and safety—from creating the first forklift to pioneering seatbelts and overhead guards. He explains why true capacity retention matters, how CLARK continues to supply parts for forklifts built decades ago, and why “a forklift is a forklift” is one of the most dangerous myths in the industry. Along the way, he shares vivid stories that highlight the difference between cutting corners and building machines that last.

The conversation also explores the road ahead: lithium-powered electric forklifts, advanced telematics, pedestrian-awareness technologies, and the role of durability and design in keeping operators safe. Brandon’s insights reveal why CLARK refuses to compromise on quality and why that commitment delivers real value to dealers and buyers alike.

This first episode is more than a discussion—it’s a rare chance to hear the history and future of an iconic American brand. With Brandon Bullard’s passion and perspective, Between the Forks sets the stage for a podcast worth every minute of your time.

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company