Better Known copertina

Better Known

Better Known

Di: Ivan Wise
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Each week, a guest makes a series of recommendations of things which they think should be better known. Our recommendations include interesting people, places, objects, stories, experiences and ideas which our guest feels haven't had the exposure that they deserve.© 2017 Arte Scienze sociali Storia e critica della letteratura
  • Steven Seidenberg
    Apr 26 2026

    Steven Seidenberg discusses with Ivan six things which should be better known.

    Steven Seidenberg is the author of Anon (Omnidawn, 2022), plain sight (Roof Books, 2020), Situ (Black Sun Lit, 2018) Null Set (Spooky Action Books) and Itch (RAW ArT Press, 2015). His books have been published in Italian, Portuguese and Swedish translation, and his collections of photographs include The Architecture of Silence: Abandoned Lives of the Italian South (Contrasto, 2023) and Pipevalve: Berlin (Lodima Press, 2017). Coda is his latest published work and the cover features one of Steven’s photographs. It is available at https://www.amazon.co.uk/Coda-Steven-Seidenberg/dp/1632431734

    Steven lives in Boston, America, and frequently travels with his work, particularly in Europe.

    1. Philosopher Vilem Flusser https://www.frieze.com/article/without-firm-ground-%E2%80%93-vil%C3%A9m-flusser-and-arts
    2. Composer Julius Eastman https://www.npr.org/sections/deceptivecadence/2021/06/21/1007150496/julius-eastman-a-misunderstood-composer-returns-to-the-light
    3. Photographer Lynne Cohen https://www.frieze.com/article/lynne-cohen
    4. Painter Morris Ben Newman https://www.tfaoi.org/aa/9aa/9aa5.htm
    5. Poet Lorine Niedecker https://www.poetryfoundation.org/poets/lorine-niedecker
    6. Museum of Otherness and Elsewhere https://www.blocal-travel.com/street-art/maam-museum-rome/

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    29 min
  • Daniel Hahn
    Apr 19 2026

    Daniel Hahn discusses with Ivan six things which should be better known.

    Daniel Hahn is an award-winning translator, author and editor of numerous fiction and non-fiction works. He is one of the editors of The Ultimate Book Guide, the first volume of which won the Blue Peter Book Award. Other titles include children’s works such as Happiness Is a Watermelon on Your Head (a picture-book for children) and a new edition of The Oxford Companion to Children's Literature. He has been a chair for prestigious international prizes including the International Booker Prize, the IMPAC Dublin Award and the Independent Foreign Fiction Prize. He was previously chair for the Society of Authors and currently serves on the board of trustees for English PEN. His new book If This Be Magic is available at https://uk.bookshop.org/p/books/if-this-be-magic-the-unlikely-art-of-shakespeare-in-translation-daniel-hahn/75a20e19805e32b5.

    1. Outside Over There by Maurice Sendak https://www.drttmk.com/books/outside-over-there
    2. Appalachian Waltz by Mark O’Connell https://www.youtube.com/watch?v=ajkgNEO_Yeg&list=RDajkgNEO_Yeg&start_radio=1
    3. Machado de Assis https://www.nybooks.com/articles/2020/12/17/machado-de-assis-well-ventilated-conscience/
    4. Semicolons https://www.sussex.ac.uk/informatics/punctuation/colonandsemi/semi
    5. Asterix in English translation https://auntymuriel.com/2012/12/23/asterix-in-translation-the-genius-of-anthea-bell-and-derek-hockridge/
    6. Hamlet Goes Business https://www.newyorker.com/goings-on-about-town/movies/hamlet-goes-business

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    29 min
  • Joanna Jensen
    Apr 12 2026

    Joanna Jensen discusses with Ivan six things which should be better known.

    Joanna Jensen is the founder of the British multi-award-winning baby and child personal care brand, Childs Farm which she created in 2010 as a result of her own daughters’ sensitive and eczema prone skin.

    A former Investment Banker in both London and Hong Kong, Jensen transformed an emotional need into a commercial brand from day one. Her brand was launched into mainstream retailers Boots and Waitrose in 2014 and became the number one brand in the baby and child toiletries category in 2019 disrupting the more established legacy brands with its natural, sustainable and fruity formulas, and seeing Johnson Baby’s market share tumble from 32% to 13% in just 5 years.

    In March 2022, Jensen sold 92% of Childs Farm for £36.8m to PZ Cussons Plc, the branded consumer goods business and owner of well-known brands such as St.Tropez, Imperial Leather, and Carex selling the final 8% in January 2025. Jensen is an active keen supporter of female founded businesses. She is an Angel Investor in 11 female founded brands and a leading advocate in supporting female founded businesses. She sits on the Angel Investment Committee for the Invest in Women Task Force.

    Jensen’s first book Making Business Child’s Play: How to build a winning brand was published in September 2025. From idea to launch, she details everything entrepreneurs don’t know they don’t know to endeavour to learn what took her six months to learn in 6 minutes.

    1. Small, consistent actions beat sporadic big ones
    2. Your brain treats uncertainty as a threat
    3. A ‘mast' year occurs every 3-5 years
    4. Relationships are the real currency in business
    5. Bees are infrastructure for our food system
    6. Strong social connection is a biological need

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    29 min
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