What if marketing your coaching business doesn't have to be complicated? In this no-nonsense episode, Lidia sits down with Norbert Orlewicz, co-founder of Digital Mentors, to cut through the noise and break down what actually works for coaches trying to build a sustainable business. If you've been overwhelmed by all the marketing advice, confused about funnels and algorithms, or convinced you need to be on every social platform to succeed, this conversation will be a breath of fresh air.

What you'll discover in this episode:
• The critical difference between the employee mindset and the entrepreneur mindset
• The three stages of business growth and why strategies that work at scale will kill your business at the start
• Why posting on every social media platform is terrible advice for early-stage coaches
• The simple 3-step marketing framework that hasn't changed in 20 years (and still works today)
• How to turn sales conversations into coaching conversations
• Why "I hate sales and marketing" really means you're being too selfish (and what to do about it)
• The pricing strategy that actually works: creating tiers and why your first offer shouldn't be your highest ticket
• LinkedIn outreach that works: the exact messaging sequence to turn connections into conversations into clients
• Why collaboration beats competition every single time in the coaching space

This episode strips away the complexity and gives you permission to keep it simple. Marketing isn't mysterious - it's just a language you haven't learned yet. And if a theater school dropout can build multi-million dollar businesses using these principles, so can you.

🔗 Connect with Norbert:
Website: https://digitalmentors.com
LinkedIn: https://www.linkedin.com/in/norbertorlewicz/

🚀 Join MAGIC Activation Zone - a community where I make it easy for you to turn dreams into paying clients for MAGIC business builders: Mentors-Advisors-Guides-Instructors-Coaches
https://www.skool.com/a-zone

⏱️ TIMECODES:

00:00 Episode Introduction & Welcome
03:14 Why Focus on Coaches? The Mission Behind the Work
07:46 The Fundamental Problem: Coaches Are Great at Coaching, Not Business
10:02 Marketing is Just a Language You Haven't Learned Yet
15:43 Employee Mindset vs Entrepreneur Mindset: Opposite Thinking
18:41 Business Stages: Start, Grow, Scale - Different Priorities
23:48 Content Creator vs Service Provider: A Critical Distinction
26:56 Why Coaches Hate Marketing and Sales (And How to Fix It)
33:18 The Enrollment Call: Treating Sales as Coaching
38:18 Pricing Strategy: Multiple Tiers and Introductory Offers
45:37 The Lead Generation Question: How Do We Get More Leads?
53:29 The Three-Step Marketing Framework: Build, Engage, Sell
1:00:19 Collaboration Over Competition: The Team Sport Mindset
1:02:25 Reality Check: Your First Two Years Are About Figuring It Out
1:04:03 Closing Thoughts & Where to Connect

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🔗 Connect with Lidia:

YouTube
https://www.youtube.com/@lidiachmel

LinkedIn
https://www.linkedin.com/in/lidia-chmel/

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↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):
https://www.joinpodmatch.com/lidia