Behind the Scenes of Our Biggest (and Scariest) Business Move Yet copertina

Behind the Scenes of Our Biggest (and Scariest) Business Move Yet

Behind the Scenes of Our Biggest (and Scariest) Business Move Yet

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In today’s episode, I’m taking you behind the scenes of what it really looked like to open our brand new farm store. Spoiler: it wasn’t easy. What started as a simple need for a bigger walk-in freezer turned into a full-on construction project… and it tested us in every single way.

From convincing myself it was actually a good idea to saying yes to my father-in-law’s offer (after years of saying no), to doing most of the build ourselves, to nearly failing inspection because the water stopped working 30 minutes before the inspector showed up… yeah. It’s been a ride.

Here’s what I share in this episode:

  1. Why I resisted this expansion for so long and what finally made me change my mind
  2. The messy (and expensive) middle of building something new while still running an already-busy business
  3. The impact this move has had on our farm, from delivery slowdowns to staffing shifts to record-breaking grand opening sales
  4. What I’ve learned about trusting my gut, making scary financial decisions, and remembering why we built this space in the first place

If you’re in a season where you’re growing, stretching, or just trying to make it work with what you’ve got, I hope this episode encourages you. Because yeah, it’s hard—but it’s also so worth it.

Hit follow so you don’t miss future episodes, we’ve got some exciting farm store updates (and hard lessons) still to come.

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