Episode 1 of Behind the Gavl launches with host Ryan Rapley (Co-Founder & CEO of Gavl) and a clear mission: give law firms real-world, behind-the-scenes insight on legal marketing, SEO, and emerging AI trends straight from the agency floor.

Ryan is joined by Caitlin Lane (SEO Manager) and Catherine Rodman (Sales Development Rep) to break down what’s actually changing in search as we head into 2026. Especially the rise of Google AI Overviews and zero-click search, where users get answers without ever visiting a website.

You’ll hear practical, law-firm-specific takeaways on:

• Why SEO isn’t dead—it’s evolving toward user intent, brand authority, and stronger technical fundamentals.
• The biggest myth lawyers fall for: expecting fast SEO results, instead of playing the long game.
• The smartest SEO move to make this month: optimize what you already have (title tags, H1s, internal linking, schema, and silo pages) before publishing more content.

Plus, Ryan and the team share what “behind the gavel” looks like day-to-day. Conferences, client work, and building high-performance law firm websites without page builders or bloat.

Subscribe for twice-monthly episodes on law firm SEO, legal marketing strategy, and how to stay visible in an AI-driven search world.