Visuals: https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-york

Episode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia Greenberg & Tara Claesgens were our wonderful hosts who made us feel incredibly welcome.

The theme was ‘OOH NOW - the last real thing’ a poignant topic which resonated with all guests. On the day we had 10 mins each with key speakers and attendees, discovering how things work stateside and what OOH has to look forward to in 2026.

Jim Norton from Outfront Media discussed how internal creative teams help clients without agencies make the most of OOH creative. Jim talked about one of the key BtB sponsors, SuperOptimal, and how their tools are helping shape OOH renewals on their ‘perm' bookings. Jim’s favourite billboard is for his brother’s lawn mower company in Boston: ‘Say no to weeds’

Ryan Laul from Talon was in the hot seat next. Ryan is an Ad Club board member and chatted about how these legendary breakfast briefings have changed over the years. We also heard how the Talon Tech Stack is targeting audiences on the go.

Grace Teng from Zambezi talked about her agency’s successful integrated approach to work, thanks to bringing media back into the building alongside creative. More on this on an upcoming episode, when we chat with CCO Gavin Lester about an incredible Times Square takeover for Liquid IV. Jackie Lyons from Havas discussed the scale of working in the States and the challenges of creating a truly ‘national’ OOH campaign … leaning on her experience of cross-board planning for Diageo in Europe.

Rhianna Jones from MediaHub talked about the benefits of a business born out of a need for disruption, using OOH as an opportunity for experience. While Mendi Robinson from Lamar chatted about the challenges of supporting clients creatively with many shapes and sizes of screen and units across just their own estate.

Huge thanks:

Advertising Club of New York

Newsstand Studios

Bauer Media Outdoor

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Super Optimal

GAS Music

Visuals: https://getbehindthebillboard.com/btb-100

Yes folks it’s here. Episode #100!! It’s been an incredible time, 100 episodes over six years. Thank you so much to all our amazing guests and listeners for being with us on this journey. It’s been rewarding, inspiring and many other things. And it feels like we’re just getting started. 2026 is going to be full of great guests and more adventures. But for now sit back with a tipple of your choice and enjoy Sir John Hegarty counting down the greatest billboards of all time, as chosen by the people that write them. Our guests comprise conservatively over 2000 years of experience in the industry so in our humble opinion look nowhere else for your top 100.

BBH features many times, so we took the opportunity to discuss BBH past and present with Sir John. Levi’s was obviously prominent with the black sheep billboard at number 20. We got behind the story of when the world zigs, zag. Plus a funny bonus story told about the Richard Avedon campaign and how the scrawled headlines came about after Heg told art director Martin Galton his original typography was ‘fucking shit’. Martin left the review in a fit of rage and returned minutes later with three hand written headlines and slung them onto Heg’s desk. And the rest is history.

We did the no logo debate, discussing whether brands have gone too far in reductive executions.

We chatted about how originating a campaign is like launching a rocket - it’s the first 6 seconds that count. We went over long running campaigns such as Silk Cut, Economist and Specsavers and pondered why there’s a lack of these any more.

And of course Sir John revealed the winner.

It’s an immense collection of work and one sure to fuel debate. Feel free to agree / whoop from the sidelines / add heart emojis. Or rage at what isn’t in there / or what was actually a press ad / or what actually ran or not?! It’s a brilliant way to sign off the year.

A few final thanks to Jon Jones for being a star
Ditto Rob. And of course huge appreciation for our sponsors:

Bauer Media Outdoor

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Super Optimal

GAS Music

Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025

Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure.

In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from new agencies. Hopefully you’ll agree with our choices but if not, feel free to comment or drop us a note.

The big questions: Will BBOOH retain their Agency of the year crown? Will a billboard without a logo win? And will Hugh wear his Christmas cracker hat throughout the show?

Categories include Poster of the year, Campaign of the year, Agency of the year, and Client of the year.

A huge thanks to all our guests for coming in and sharing the stories behind their billboards. It’s been a total pleasure chatting in the booth. And an even bigger thanks to you our listeners - without you guys we honestly wouldn’t be doing it. Please keep sending us your work or work you’ve seen and think should be included. And of course keep liking and subscribing and spreading the good vibes.

Thanks to our sponsors

Bauer Media Outdoor

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Super Optimal

GAS Music

And the legends Rach, Adrian, Nick and all the gang at Soho Radio

And of course thanks to superstar Jon Jones.

Merry Christmas one and all. Enjoy this special time of year wherever and whoever you’re with. See you on the other side. x