We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”

There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do?

Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers.

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With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits.

During this recorded webinar, Josh and Will delve into how brands can strategise to win the consumer in flux and secure a place in their new purchasing habits and lifestyles, how the new WFH/office hybrid will impact subscription and food brands, as well as how cooking, food delivery, social occasions and leisure time will evolve.

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Hosted on Acast. See acast.com/privacy for more information.

45% of consumer decisions are made as a result of habits.

It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of intention to use, but in the failure to change existing habits or adopt new ones.

Listen to our head of behavioural planning & strategy, Will Hanmer-Lloyd discuss the importance of forming habits in consumer behaviour and the strategies needed to steer people to build new habits.

Hosted on Acast. See acast.com/privacy for more information.