Before You Hire a Publicist in 2026 (The Truth About PR) | FT Regan Farley | EP6
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Before You Hire a Publicist in 2026 (The Truth About PR) | FT Regan Farley | EP6
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They break down:
Why PR can’t be cleanly measured by ROI
Why clients often feel underwhelmed by results they don’t fully understand
How breaking news (like a major death or crash) can instantly derail months of strategy
Why no agency can guarantee press
They also get honest about the emotional toll of the industry:
Late nights and weekend calls
Constant problem-solving clients never see
PR being a “thankless” job more often than not
The exhaustion of being both CEO and executor
The conversation dives into AI in PR:
AI is powerful. Agencies should be using it. But trying to let ChatGPT “be your publicist” is a mistake. AI should support strategy — not replace human thinking, writing, and relationships.
They also talk real numbers when it comes to PR pricing: ~$1,500/month:
Starter retainers with limited deliverables $3,500–$5,000+/month: More experienced agencies with deeper strategy and access
PR is not a quick-hit ROI product. It’s a long-term visibility investment for brands ready to break through their next ceiling.
This episode is for: Entrepreneurs Founders CEOs Anyone thinking about hiring a publicist in 2026 Real talk. Practical numbers. Behind-the-scenes truths.
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