Becoming The Launch Lady: A Neurodivergent Entrepreneur's Journey
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In this deeply honest, behind-the-scenes episode of The Launch Lady Show, Brooke shares the 20-year journey of becoming The Launch Lady — a story shaped by nonlinear paths, neurodivergent instincts, unmasking, reinvention, and launching over and over again.
If you've ever wondered why your entrepreneurial path feels zig-zaggy, chaotic, or “never quite the right thing,” this episode will hit home. Brooke reveals how ADHD, dopamine-driven creativity, and an obsession with possibility shaped her love for launching — and why launching is the perfect marriage of structure + chaos for neurodivergent women in business.
You’ll hear:
- How launching became a lifelong pattern long before she had a name for it
- The truth about “inconsistency” and what was actually happening under the surface
- Why neurodivergent entrepreneurs don’t fail — they gather data
- How masking and late-in-life neurodivergence discovery paralleled her business journey
- Why launching works so beautifully for ADHD brains (and why newness matters)
- The moment launching stopped being a business tactic and became a calling
- How she now helps women become the kind of woman who launches — offers, ideas, identities, and entire lives
This episode is a powerful reminder that your nonlinear path is not a flaw — it’s evidence of becoming. And if Brooke’s journey shows anything, it’s that every twist, leap, pivot, and relaunch was leading somewhere intentional and aligned.
If you're a neurodivergent entrepreneur craving permission to build differently, trust your instincts, and embrace your own zig-zag path… this episode will feel like home.
Connect with BrookeLoved this episode? Come tell me what resonated — I seriously love hearing from you.
Follow me on Instagram: @thelaunchlady.brooke and send me a DM!
Find all my free resources, launch guides, and supportive tools here: https://stan.store/brookethelaunchlady
If this episode spoke to you…It would mean the world if you:
✔️ Follow the show
✔️ Share this episode with a friend
✔️ Leave a review so more neurodivergent women can find this space
Thank you for being here — and for becoming the woman who launches.
CONNECT WITH BROOKE
Instagram: https://www.instagram.com/thelaunchlady.brooke/
Facebook: https://www.facebook.com/thelaunchladybrooke
WORK WITH BROOKE
Book a free clarity call: https://calendly.com/wearitboldly/15-minute-call-w-brooke
Book a 90-Minute Launch: https://stan.store/brookethelaunchlady/p/the-90-minute-launch