In this powerful episode of Battle Ready, aired 12-04-25, host Ricky Chavez sits down with leadership coach and trust advisor Dr. Deepak Butra to explore what it truly means to lead, sell, and communicate with confidence instead of fear.

This episode breaks down why self-promotion feels uncomfortable, how to overcome the fear of rejection, and why perfectionism often sabotages performance. Dr. Butra shares practical frameworks on shifting from selling to serving, separating personal worth from outcomes, and building resilience before challenges arise.

From leadership under pressure to mindset, discipline, and consistency, this conversation delivers actionable insights for professionals, entrepreneurs, and sales leaders who want to grow with clarity and purpose.

• (00:00:00) - Battle Ready: Selling Yourself With Confidence
• (00:00:54) - Why Selling or Promoting Yourself Feels So Uncomfortable For
• (00:05:47) - Self-Serving vs. Serving People
• (00:07:11) - How to Lead With Emotion
• (00:11:53) - Battle Ready: The Fear of Rejection
• (00:12:30) - Why Personal Rejection Is So Powerful
• (00:16:53) - 3 Things Every Salesperson Needs To Do to Become a Great Sales
• (00:21:26) - Ricky and Nick on Energy Management
• (00:22:49) - Deepak on LinkedIn and His Website
• (00:24:32) - Why Perfectionism Is So Common Among High-Achievers
• (00:27:51) - Ketan On The Circle Of Influence
• (00:32:13) - Practice Makes Perfect, but
• (00:35:17) - Culture and Structure in Business
• (00:37:20) - What It Really Means to Be Battle Ready
• (00:42:24) - In the Army, Retreat is Not Defeat
• (00:42:47) - What Behavior separates Those Who Rise and Those Who Fall?
• (00:46:38) - Battle Ready: How to Stop Perfectionism at 40