In this episode of Ball Is Law, we sit down with Greg Chick, founder of NILnomics, to discuss the rapidly changing financial landscape of college athletics in the Name, Image, and Likeness (NIL) era.

College sports are no longer shaped solely by competition, tradition, or rankings economics now plays a central role in how programs operate, how athletes are valued, and how the future of college athletics may ultimately be structured.

This conversation dives into the financial realities behind NIL, exploring where the money is coming from, how conferences and institutions are adapting, and what the next version of college sports could look like as outside investment and new business models emerge.

Juwan Parker made his mark on the court as a basketball player at the University of Georgia, and now he’s building an equally impressive future off it.

Now a 3L at Georgia Law, Juwan is on track to earn four degrees from UGA, making him a true Quadruple Dawg. In this episode, we discuss the discipline required to transition from high-level college athletics to the legal profession, how NIL has reshaped opportunities for student-athletes, and what today’s players still misunderstand about branding, contracts, and long-term career planning.

Juwan shares his perspective as someone who has lived in both worlds, offering insight into where NIL is heading and how athletes can use their platform to build something that lasts well beyond their playing days.

In this episode, we sit down with Max Rusakov, Co-Founder of RevU, a company building real infrastructure around NIL contracts.

We break down what’s really happening behind the scenes of NIL deals from contract structure and red flags, to how schools handle compliance, to how technology is starting to reshape the way athletes, brands, and even lawyers work with NIL agreements.

Max shares what RevU is building, why the current NIL system creates risk for athletes, and how his company is working directly with athletes, school compliance departments, and legal professionals to bring clarity, speed, and protection into a space that’s still very new and very messy.

If you’re an athlete, parent, coach, or someone working in NIL, this is an episode you want to hear.