After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities.

In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as the unfiltered version of myself from now on.

This podcast is for you if:

• You’re building a business from the bush, between nap times, or with dodgy WiFi.
• You’re sick of recycled marketing advice that doesn’t fit rural reality.
• You’ve got ideas but also worries about what your neighbors might think.
• You’re ready to hear (and maybe make) bold moves that don’t follow the rulebook.

We’ll be talking about the overlap of kids and business, working around the seasons, and the not-so-glam side of small-town life where everyone knows your business. And yes, expect the occasional swear word, hot take, and perspective you won’t hear on other podcasts.

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Things we're talking about this week..

• Should I still be using hashtags on Instagram?
• What is Bluesky?
• Threads hits 275 million users

And then, let's deep dive into the differences between a community and an audience - which one are you building for your business?

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram