Welcome to Brands in the Conversation, the podcast that takes you inside the brands that have moved beyond advertising and become part of culture — told by the marketers who made it happen. Hosted by David Alberts, each episode unpacks the ‘conversation strategy’ of the world's most talked-about companies how they earn attention, stay relevant and turn conversation into real business impact.

In our debut episode, State Farm's Head of Marketing, Alyson Griffin, delivers a masterclass in making people care about a category most only think about when they need it. She explains how a 104-year-old insurer built a set of brand assets it can dial up or down and how consistency over time is what lets a brand capture lightning in a bottle when culture presents the moment. She also makes the case every marketer needs for their CFO: why the upper funnel has to perform for the lower funnel to convert.

Whether you're building a brand, or just a fan of great marketing, this episode breaks down where State Farm has been, where it's going next — and what it looks for in the conversations it joins.

Brands in the Conversation is a Bubbler Media and iHeartPodcasts production. Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube: https://www.youtube.com/Bubbler_Media

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