In this episode of Branded Wor(l)ds, Steven Baumgaertner and Jeff Solomon sit down with BPMA CEO Phil Goodman and Chair Tom Robey to explore the profound shift taking place across the promotional products sector. The conversation highlights how the historic association is driving change through a strategic rebrand that fosters emotional connection, while urging businesses to leverage artificial intelligence to evolve from transactional logo printers into high-value marketing partners. Together, they share why strong leadership, international collaboration, and a genuine sense of community are more vital than ever in navigating today's global landscape.

For decades, the apparel industry has forced millions of unique bodies into a rigid grid of S, M, L, and XL. But what happens when technology flips that entire model on its head? Instead of asking us to fit into a garment, modern innovation is finally making the product fit us.

In the latest episode of Branded Wor(l)ds – The Transatlantic Dialogue, Jeff Solomon and Steven sit down with Bradford K. Anger-Regna, the founder of Regna. His vision seamlessly combines high-performance sportswear, top-tier Italian fabrics, and AI-driven body scanning through Photo-Fit technology to deliver true made-to-measure manufacturing right out of the digital pipeline.

Together, they dive into why traditional size charts are becoming obsolete and how just two simple smartphone photos can capture over 100 precise body measurements. Brad breaks down how generative AI tools like "Speak to Design" and custom digital patterns are drastically reducing return rates while driving a far more sustainable production model. From why triathletes make the toughest test subjects on the planet to what this shift from mass production to mass personalization means for the future of branding, retail, and corporate merchandise, this conversation covers it all.

It’s a fascinating deep dive into the intersection of technology, performance fashion, and the future of custom apparel.

In this episode of Branded Worlds, Michael Freter shares why successful business starts with genuine human connection. Drawing on more than 30 years of experience, he discusses the power of professional communities, the changing culture of networking and why padel is becoming the new golf in Northern Europe. He also reflects on how COVID reshaped leadership and collaboration, and explains why face-to-face encounters remain essential for creating trust, opportunities and lasting partnerships.