(Part 2 of 2 with WIT Advisors.)

In Episode 6 of the BORN TO BE A SNOWFIGHTER podcast, Bob and Nick sit down with Phil Sexton, founder of WIT Advisers and the SWiM® (Sustainable Winter Management). In this fascinating conversation, Phil discusses the environmental problem that the usage of road salt poses to our water sources, the history of salt usage in the United States (spoiler: it might have started with the "Miracle On Ice" in Lake Placid at the 1980 Olympics), and what snow clearing professionals can do to become part of the solution.

Phil's background in landscape and snow and ice management is extensive, and his unique knowledge of industry environmental impact (including graduate research at Harvard), is unmatched. The conversation concludes with an discussion on how WIT Advisers, much like Metal Pless, is helping clear the way for a safer environment.

Come see Metal Pless at upcoming trade shows in North America, including the Landscape Ontario 2026 and remember - Metal Pless™ is always copied, never duplicated!

FROM THIS EPISODE:

Learn more about WIT Advisers and the SWiM® (Sustainable Winter Management) Program:

CLICK HERE

Read SWiM® research mentioned in the episode here:

CLICK HERE

Watch Paul Vanderzon explain the benefits of LIVE EDGE technology at the 2015 Salt Summit:

CLICK HERE

Learn about salt-reduction efforts and the annual Salt Symposium from the Lake George Association web site:

CLICK HERE

Read an article from the Lake Georg Association describing the partnership with Metal Pless:

CLICK HERE

❄️❄️❄️❄️❄️❄️

Watch BORN TO BE A SNOWFIGHTER episodes on YouTube:

CLICK HERE

Follow Metal Pless on Instagram:

CLICK HERE

Follow Metal Pless on Facebook:

CLICK HERE

Connect with Metal Pless on LinkedIn:

CLICK HERE

Own a Metal Pless? Join the Metal Pless Owner's Group on Facebook:

CLICK HERE

Listen to "Born for This" by Royal Deluxe on Spotify:

CLICK HERE

❄️❄️❄️❄️❄️❄️

Contact Metal Pless directly:

go@metalpless.com

1 (866) 362-1688

(Part 1 of 2 with WIT Advisors. Next week, Bob and Nick sit down with Phil Sexton.)

In Episode 5 of the BORN TO BE A SNOWFIGHTER podcast, Bob and Nick sit down with Rob Vopleus, Managing Consultant with WIT Advisers. WIT Advisers is committed to sharing latest industry updates and best practices for sustainable landscape and winter management solutions.

In this episode, Rob discusses his unique background in plowing with the first LIVE EDGE TruckMaxx in the Lake George region of New York state, and how the municipalities in the region, with the help of WIT Advisers, are leading the charge for data-driven metrics and best-practices for environment stewardship of the "Queen of American Lakes."

Come see Metal Pless at upcoming trade shows in North America, including the Landscape Ontario 2026 and remember - Metal Pless™ is always copied, never duplicated!

FROM THIS EPISODE:

Learn more about WIT Advisers and the SWiM® (Sustainable Winter Management) Program:

CLICK HERE

Watch Paul Vanderzon explain the benefits of LIVE EDGE technology at the 2015 Salt Summit:

CLICK HERE

Learn about salt-reduction efforts and the annual Salt Symposium from the Lake George Association web site:

CLICK HERE

Read an article from the Lake Georg Association describing the partnership with Metal Pless:

CLICK HERE

❄️❄️❄️❄️❄️❄️

Watch BORN TO BE A SNOWFIGHTER episodes on YouTube:

CLICK HERE

Follow Metal Pless on Instagram:

CLICK HERE

Follow Metal Pless on Facebook:

CLICK HERE

Connect with Metal Pless on LinkedIn:

CLICK HERE

Own a Metal Pless? Join the Metal Pless Owner's Group on Facebook:

CLICK HERE

Listen to "Born for This" by Royal Deluxe on Spotify:

CLICK HERE

❄️❄️❄️❄️❄️❄️

Contact Metal Pless directly:

go@metalpless.com

1 (866) 362-1688

In Episode 4 of the BORN TO BE A SNOWFIGHTER podcast, Bob and Nick sit down with Jason Whittemore - Executive Vice President of Metal Pless. Jason was the very first member of the Metal Pless sales team, and he's been a key figure in the growth of the company since the early 2010's. Jason started on the road, working with dealers in Ontario. Today Jason manages the AeroPless (airport) and EuroPless (European Operations) divisions or Metal Pless and travels the world, spreading the good news of Metal Pless and our ever-advancing technologies. We hope you enjoy Jason's stories from the Metal Pless "early days." We've come pretty far!

Come see Metal Pless and upcoming trade show in North America, including the Landscape Ontario 2026 and remember - Metal Pless™ is always copied, never duplicated!

FROM THIS EPISODE:

Watch the original Dirt Ninja Metal Pless videos, with millions of views:

CLICK HERE

Reach out to AeroPless for more information:

CLICK HERE

Watch Jason explain Metal Pless hydraulic wing technology:

CLICK HERE

See the new AirportMaxx on Instagram:

CLICK HERE

❄️❄️❄️❄️❄️❄️

Watch BORN TO BE A SNOWFIGHTER episodes on YouTube:

CLICK HERE

Follow Metal Pless on Instagram:

CLICK HERE

Follow Metal Pless on Facebook:

CLICK HERE

Connect with Metal Pless on LinkedIn:

CLICK HERE

Own a Metal Pless? Join the Metal Pless Owner's Group on Facebook:

CLICK HERE

Listen to "Born for This" by Royal Deluxe on Spotify:

CLICK HERE

❄️❄️❄️❄️❄️❄️

Contact Metal Pless directly:

go@metalpless.com

1 (866) 362-1688