B2C Lead Gen: How to Improve Lead Quality and Protect Sales Time
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B2C Lead Gen: How to Improve Lead Quality and Protect Sales Time
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In this episode of Unqualified Leads, we break down why chasing lead volume in B2C often creates more problems than growth.
We dig into how high lead volume quietly destroys sales efficiency, where poor qualification actually happens inside the funnel, and how marketers can take responsibility for protecting sales time rather than overwhelming it.
You’ll learn how to diagnose lead quality issues using real funnel metrics, how to pre qualify leads through creative, forms, and landing pages, and how to design systems that filter intent before leads ever reach sales. We also cover practical tactics like pricing callouts, exclusion based messaging, instant forms, conditional logic, WhatsApp flows, and landing page structure that actually improves close rates.
This episode is for B2C teams who want fewer wasted calls, better conversations, and a funnel that prioritises quality over noise.
Hosts:
Daniel Hughes: https://www.linkedin.com/in/dan-h-771904141/
Harry Hughes: https://www.linkedin.com/in/harry-hughes-6409b163/
https://www.mayfair-mediagroup.com/