It's 1 year since we launched the podcast so as a recap- here are the 5 lessons that actually moved the needle this year.

From finding the right budget (and why spending less can cost you more) to using lead friction to improve quality, this episode distils the biggest performance marketing insights from the past 12 months.

You’ll also rethink attribution entirely — and why chasing perfect data is a losing game. If you want clearer decisions, better leads, and more predictable pipeline, start here.

Google Ads suddenly stops working?

Lead volume drops, costs spike, and performance tanks overnight. Here’s how to diagnose and fix it fast. Learn a clear framework to pinpoint whether the issue sits in your ad account, landing pages, tracking, or external factors- and what to do in each case.

From reading CPC and conversion rate signals to reversing poor changes, fixing lead quality, and avoiding scaling mistakes, this episode gives you a practical playbook to get performance back on track.

Google Ads feels like a minefield, but most teams miss the two things that actually move performance. If you're spread too thin or unsure what to prioritise, this episode cuts it down to what matters: targeting real buyer intent and getting conversion tracking right.

You’ll learn why exact match search gives you control, how to filter out wasted spend, and why poor tracking quietly drains budget every day.

Fix these two areas, and your account becomes clearer, more efficient, and far easier to scale.