Briana Palma is proof that small teams can win in enterprise marketing. She came into B2B by accident, with a background rooted in content and editorial work for consumer brands, before spotting an opportunity to build a true B2B engine at We Are Rosie. What started as leading content evolved into shaping how a lean team drives demand, brand, and growth for enterprise clients.

In this episode of B2B Marketing Unlocked, Briana joins host Jony Mansilla to break down how small teams win enterprise marketing. She shares how We Are Rosie structures a flexible, high performing marketing team, how brand and referrals fuel enterprise growth, and why focus matters more than being everywhere. Briana also explains how her team balances organic and paid strategies, experiments with gated content, and launched a successful rebrand without losing momentum.

What You’ll Learn:

• How Briana transitioned into B2B marketing and built an enterprise engine

• How small teams can compete for enterprise clients

• Why brand and referrals matter more than tactics alone

• How to balance organic content with paid media

• How to think about gated versus ungated lead magnets

Briana Palma is the Head of Marketing at We Are Rosie, where she leads brand and demand efforts for a company helping enterprise marketing teams build flexible, high performing teams. She focuses on building strong brands, driving inbound growth, and helping small marketing teams operate with clarity and impact.

This podcast is brought to you by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. Learn more at https://jonystudios.com

Highlights:

• [00:00] Introduction to B2B Marketing Unlocked

• [00:32] Briana Palma’s journey into B2B marketing

• [03:57] Building a small but mighty marketing team

• [05:44] Targeting enterprise brands and navigating bureaucracy

• [07:03] Strategies for landing enterprise clients

• [09:22] Leveraging HubSpot for marketing success

• [11:09] Balancing organic and paid marketing strategies

• [14:43] Lead magnets: gated vs ungated content

• [17:55] The rebranding campaign as a case study

• [23:01] Challenges in modern marketing

• [28:52] Quick fire round: resources and influences

Episode Resources:

• Briana Palma on LinkedIn

• We Are Rosie Website

• Jony Mansilla on LinkedIn

• Jony Studios Website

Got a question, idea, or marketing challenge you want unlocked on the show? Leave a voice message at B2B Marketing Unlocked.

We would love your feedback. Take our 30-second listener questionnaire:

https://forms.gle/j4jKQwkuBzgatLQz5

Your input helps shape future episodes and keeps the show focused on the marketing topics you care about most.

Sunayana Vatassery built her career in sales, spending more than 15 years close to customers and the reality of what drives buying decisions. That background gave her a strong foundation for B2B marketing because she understands how different personas think, what they care about, and what gets in the way.

In this episode of B2B Marketing Unlocked, Sunayana joins host Jony Mansilla to share how she is cutting through AI noise as Director of Marketing at Gremlin. She explains what Gremlin does in the chaos engineering and reliability space, why regulated industries and uptime critical businesses are a strong fit, and what is working right now to drive brand awareness and pipeline. She also breaks down how her team uses webinars, events, video series, and community driven tools to stay focused, move fast, and keep marketing human.

What You’ll Learn:

• How a sales background can strengthen your B2B marketing instincts

• How Gremlin helps teams improve reliability in complex AI driven systems

• What is working now for pipeline, including events, webinars, and video series

• How to use AI as an assistant without losing human connection

• How to stand out in a crowded market with clear brand signals

Sunayana Vatassery is the Director of Marketing at Gremlin, where she leads a small team across content, technical writing, ABM and field events. Gremlin is a reliability management platform with chaos engineering and reliability intelligence, helping teams find weak points, prevent outages, and protect revenue in high complexity environments.

This podcast is brought to you by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. Learn more at https://jonystudios.com

Highlights:

• [00:00] Introduction to B2B Marketing Unlocked

• [00:32] Sunayana Vatassery's journey into B2B marketing

• [03:15] Understanding Gremlin and chaos engineering

• [06:09] Driving brand awareness and pipeline

• [09:24] Tools and workflows for marketing success

• [12:41] Webinars and content strategy

• [14:35] The importance of education in marketing

• [16:31] Navigating the noise in marketing

• [19:20] Surprising marketing experiments and lessons learned

• [21:46] The power of sales experience in marketing

• [26:34] Quickfire round and final thoughts

Episode Resources:

• Sunayana Vatassery on LinkedIn

• Gremlin Website

• Jony Mansilla on LinkedIn

• Jony Studios Website

Got a question, idea, or marketing challenge you want unlocked on the show? Leave a voice message at B2B Marketing Unlocked.

We would love your feedback. Take our 30-second listener questionnaire:

https://forms.gle/j4jKQwkuBzgatLQz5

Your input helps shape future episodes and keeps the show focused on the marketing topics you care about most.

Tim Weinheimer has spent more than three decades working across both B2B and B2C marketing, leading teams at some of the most respected agencies in the industry. Today, he serves as Chief Marketing Officer at Hahn, where he helps brands use data and predictive insights to drive smarter marketing decisions.

In this episode of B2B Marketing Unlocked, Tim joins host Jony Mansilla to unpack how predictive B2B marketing is reshaping brand growth. He shares how Hahn narrowed its focus to a few key industries, why national brand awareness became a strategic priority, and how data, measurement, and storytelling work together to influence pipeline. Tim also discusses what is working right now across email, paid search, and partnerships, along with the challenges agencies face in a project driven market.

What You’ll Learn:

• How Tim’s career across agencies shaped his B2B marketing approach

• How predictive marketing supports brand growth and pipeline

• What is working today for national brand awareness

• How data and measurement influence modern B2B strategy

• Why long term relationships matter more than one off projects

Tim Weinheimer is the Chief Marketing Officer at Hahn, a data driven agency focused on predictive marketing communications. He works closely with leadership and client teams to guide strategy, positioning, and growth across energy, health and nutrition, and food and beverage brands. His work centers on using data to inform creative, improve performance, and help organizations communicate more effectively.

This podcast is brought to you by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. Learn more at https://jonystudios.com

Highlights:

• [00:00] Introduction to B2B Marketing Unlocked

• [00:57] Tim Weinheimer’s journey in B2B marketing

• [06:06] The structure and strategy of Hahn

• [09:00] Driving brand awareness and pipeline

• [17:05] Challenges in B2B marketing

• [21:50] Navigating client relationships and partnerships

• [27:01] Innovative campaigns and future trends

• [32:06] Advice and insights for marketers

Episode Resources:

• Tim Weinheimer on LinkedIn

• Hahn Website

• Eldil AI (Generative Engine Optimization tools)

• Jony Mansilla on LinkedIn

• Jony Studios Website

Got a question, idea, or marketing challenge you want unlocked on the show? Leave a voice message at B2B Marketing Unlocked.

We would love your feedback. Take our 30-second listener questionnaire:

https://forms.gle/j4jKQwkuBzgatLQz5

Your input helps shape future episodes and keeps the show focused on the marketing topics you care about most.